Dentsu One Bangkok and Zantiis Develop Blinking Soap to Eliminate Norovirus
Clean Light Hand Soap was one of seven pieces of work shortlisted at the National Design Innovation Contest in Thailand
Norovirus, or the ‘winter vomiting bug,’ is highly virulent.
A vaccine to combat the virus does not exist today and the virus cannot be killed by using hand gel alone. However, vigorous hand washing with soap for 20 seconds, as directed by U.S. Centers for Disease Control, is highly effective in preventing infection.
People are not aware of this fact. So Zantiis, an organic skincare brand, and Dentsu One (Bangkok) developed Clean Light Hand Soap, a soap bar that flashes for 20 seconds.
This blinking soap bar started a buzz on social media and got people talking about how long they clean their hands. Zantiis posted a video on its Facebook site to demonstrate effective hand washing, which boosted the site’s engagement rate by 1700%. The soap bar was used as a health education tool in schools and promoted in shopping malls in Thailand. This simple and effective product was one of seven pieces of work shortlisted at the National Design Innovation Contest.
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Production Company: Nuai-Kandi
Director: Skan Aryurapong
DOP: Weerayuth Kamnerdratana
Producer: Chaness Raktiprakorn/ Narongchai Suksai
Editor: Ruttapon Sutthithanawat
Creative Agency: Dentsu One (Bangkok)
Copywriter: Subun Khow
Producer: Monnarath Thanasai/ Vorawit Prakornkaew
Chief Creative Officer: Ted Lim (Dentsu Asia-Pacific)/ Subun Khow
Account Executive: Suchanya Sudjarit
Creatives: Monchai Chaviengpop/ Sureeporn Changkaew/ Soraya Chuchai/ Sophon Sriratanaporn
Senior Graphic Designer: Priebduan Chotimanukul (Head)
Print Producer: Dutchanee Narkapong
Dentsu Inc., Tue, 20 Mar 2018 11:38:34 GMT
Advertiser: Bangkok Treasures Co., Ltd.