DENTSU CREATIVE UK has made its first hire since the new global network launched at Cannes Lions in June, appointing ENGINE Creative’s Rob Chalmers as chief experience officer. He will report to James Morris, CEO DENTSU CREATIVE EMEA & UK.
DENTSU CREATIVE’s leading Experience capability is pivotal to its mission to transform brands and businesses through the power of Modern Creativity. Previously delivered through isobar and Whitespace, Chalmers will now be the creative lead for the Experience practice. He will oversee an integrated team of 90 across the UK, as part of the 400+ strong agency, working with the likes of Clarins, Shiseido, Asahi, Visit Scotland and the Royal Academy of Music. With a remit to build society-changing, future-facing businesses and products, he will work with recent hire, COO EMEA Ete Davies, to connect with the network’s award-winning entities across the region.
Chalmers has extensive experience in helping agencies build new creative capabilities and high-performing teams across geographies. Operating at the intersection of brand and experience innovation, his work not only contributed to significant agency growth and multiple agency of the year accolades, but more importantly, had a meaningful impact on clients’ businesses, with at least three achieving unicorn status.
CXO at ENGINE Creative since 2019, Chalmers played a central role in evolving the group's offer and product. Overseeing all digital and experience work for clients including Cazoo, PizzaExpress,
Jägermeister, MoneySuperMarket and Apple, he helped the agency become recognised as one of Fast Company’s Most Innovative Creative businesses.
Prior, Chalmers was ECD for R/GA APAC, where over the course of five years he extended and grew the connected design practice across the region, helping clients engage in new ways with their customers. He worked with brands such as Nike, Google and Samsung, and on projects including reimagining car ownership and mobility through digital experience for Toyota Australia, growing its market share to over 24%; designing the first virtual bank in Hong Kong for Standard Chartered, becoming the highest rated across google and Apple app stores, and creating Asia’s first holistic financial solution for Singlife, which was valued at over $1bn and led to the acquisition of Aviva SEA. The efforts helped the agency secure South-East Asia Consultancy of the Year and Brand Experience Agency of the Year.
James Morris, CEO DENTSU CREATIVE EMEA & UK said: "Rob is an exceptional creative entrepreneur who thinks through products and services to imagine new things. As a network designed for today and what comes next, there is no better talent to lead our Experience practice, create new markets and opportunities for our clients, driving measurable business growth and customer value."
Chalmers added: "I'm a huge believer in what DENTSU CREATIVE is building. Everything I have done has involved building new creative capabilities to help brands solve their next big problem through experience. To have that reflected not only in the agency's ambition for modern creativity, but in its existing capabilities, diverse people and perspectives is even better.”