Wed, 09 May 2018 18:21:22 GMT
Today, Dentsu Aegis Network announces the appointment of Michael Russell as Chief Growth Officer, Dentsu Aegis Network US.
Russell is responsible for delivering on the Dentsu Aegis Network brand promise of innovating the way brands are built by unleashing the power of one network to drive growth and ensure clients thrive in the new digital economy.
“New business momentum is critical and demands dedicated and experienced leadership to bring the best network solution to client prospects and ultimately to win the best business,” Nick Brien, Dentsu Aegis Network CEO, Americas said. “This year, we’ll be focused on identifying those brands best suited to Dentsu Aegis Network’s entrepreneurial culture and people-based marketing capabilities to help them win, keep and grow their best customers.”
Russell was previously the interim CMO at Edelman Financial and has more than 20 years of experience driving the new business and marketing agenda at agencies including iCrossing, Huge, MSLGROUP and MXM.
“After years of leading agency business development, I’m excited to advance to the network level and deliver cross-agency, integrated solutions that accelerate brand and business growth for clients,” said Russell. “This is a time of great change and rapid innovation, and therefore, phenomenal opportunity. I just witnessed first-hand the intense pressure CMOs feel every day; CMOs need data-led strategies and talent that can be customised and scaled to accelerate growth and achieve their business needs. I look forward to being part of DAN and our unique growth-focused solutions.”
Russell reports to Brien and his position is effective immediately.view more - Hires, Wins & Businessdentsu, Wed, 09 May 2018 18:21:22 GMT