Intel has selected the Dentsu Aegis Network as its global media agency of record. The pitch consolidates all of Intel’s media, including digital, social, programmatic, search, offline media, and analytics within one global network.
To support Intel, Dentsu Aegis Network has created ‘Team Intel’ which comprises best-in-class talent from across its top agency brands, including Carat, Merkle and Amnet. iProspect and Cardinal Path continue as incumbent Intel agencies for search and digital marketing, respectively. Dentsu Aegis Network’s ‘Team Intel’ will work closely with partner creative agency mcgarrybowen and Intel’s other roster creative shops.
Becky Brown, VP, Global Marketing and Communications said: “Intel’s technology is at the core of the data revolution changing virtually every industry and sector. We’ve worked hard to enhance our legacy of global brand building with a world class marketing technology system that delivers relevant content throughout our customers’ journey. We needed a global partner that excelled at combining data, technology and creativity to drive business results. We found that in the Dentsu Aegis Network.”
Nick Brien, Dentsu Aegis Network Americas CEO, said: “The world runs on Intel. We are extremely proud and excited to have been chosen as Intel’s global media partner. We look forward to leveraging Intel’s technology on their behalf to tell stories and to create experiences that drive sales in today’s omnichannel world.”
The holding company-level review took place over six months and was led by Joanne Davis Consulting. The scope of the relationship will include hundreds of campaigns across more than 20 countries. Dentsu Aegis Network’s Team Intel will be located at regional hubs in Los Angeles, London, Singapore and Beijing.
Michael McLaren, EVP, Executive Global Group Director at Merkle said, “Together with Intel, we are building a new type of agency model. We have Merkle’s data expertise at the core supported by best Dentsu Aegis Network’s breed media experts, all integrated and aligned to Intel’s against marketing needs.”
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