Two of the biggest names in advertising today announce they are joining forces to help Malaria No More UK achieve an era-defining ambition – to end malaria within a generation.
Dentsu Ageis Network and R/GA will help create and deliver cut-through public facing communications and a campaign that inspires people, businesses and leaders to deliver malaria’s “moon shot” moment when the world finally sets itself on the road to ending the world’s oldest and deadliest disease.
Making this announcement ahead of World Mosquito Day on 20th August – a day which commemorates the discovery by Nobel Prize winning British doctor Sir Ronald Ross that it was the mosquito that carries malaria leading the way to developing effective treatment – both agencies have pledged to marshal their internal and external resources to tackle apathy and shift attitudes about malaria, which still kills a child every two minutes.
Dentsu Aegis Network, the leading advertising and marketing services group, is working with Malaria No More UK as part of a three-year global partnership announced today. As part of this the agency pledged to help the charity to reach 300 million people by 2020 to build the public case for bold action on the world’s oldest disease. It will do this by unlocking 10,000 hours and $5m media space a year from its own and its partners’ resources.
This global partnership is the first to be launched by Dentsu Aegis Network as part of its commitment to Common Ground, the alliance between the United Nations and the advertising industry to tackle the Global Goals. Frank Krikhaar, Global CSR Director, Dentsu Aegis Network, said: “Together with the United Nations, we believe ensuring healthy lives and promoting the well-being for all is essential to sustainable development. Half the world are at risk from malaria, a disease that still kills a child every two minutes and has a catastrophic economic impact. Thanks to unprecedented progress in the last 15 years, we are within reach of ending malaria for good, and we’re determined to work with Malaria No More UK to help make this happen.”
As part of the partnership R/GA, an innovation leader for more than 40 years, has been appointed by Malaria No More UK as its new global creative agency. In this role, R/GA will be responsible for delivering a global creative campaign, accompanied by an integrated communications and advocacy roadmap of activity that will roll-out over the next three years. The campaign will be truly global in its breadth, with a national and regional depth – ensuring it reaches key decision makers and leaders both globally and locally.
“R/GA is privileged to be appointed a long-term strategic and creative partner of Malaria No More UK. Through this collaboration we hope to popularise malaria as an issue the public know about, care about and want to help to end.” said James Temple, EVP Chief Creative Officer, R/GA EMEA “Through combining our innovative approach to comms, design and technology, we aim to get malaria firmly back on the political, private sector and UN agenda with declarations, financial commitments and collective ambition to end the disease by 2040.”
James Whiting, Executive Director of Malaria No More UK said: “With the creative support of partners like Dentsu Aegis Network and R/GA, we can inspire and build significant public support, demonstrating to leaders that global publics are passionately behind the fight against the malaria. Now is the moment in history that we start the final race towards ending malaria once and for all so that no child dies from a mosquito bite.”