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Denmark Makes a Plea in Surreal Cancer Awareness Film

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The spot sees sunburned Danes ask citizens of sunnier countries to provide shade, sunhats and sunscreen

Denmark Makes a Plea in Surreal Cancer Awareness Film

In what might be the most surreal cancer awareness campaign you have ever seen, a choir of sunburned Danes make a hilarious appeal to their favorite holiday destinations.

Every year, thousands of Danish tourists travel to sunny destinations on holiday.

Unfortunately, many of them return home with a sunburn: Denmark has the highest incidence of the deadliest form of skin cancer, melanoma, in Scandinavia. 

Five favorite travel destinations have been chosen: Thailand, Spain, Greece, France and Italy. Each country receives a clear message:  The Danes need help from the locals to remember shade, sunhat and sunscreen. Volunteers can sign up to become a Help a Dane ambassador and make sure the tourists don’t get a sunburn on their holiday.

You can check out the Thai version of the film below (you'll want to have subtitles on!):

view more - Creative
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Post Production / VFX

Colourist: Mike Bothe

Post Production Company: Larsen VFX

Production Company

Director: Peter Harton

DOP: Marcel Zyskind

Executive Producer: Anders Toustrup Darre

Hair and Make Up: Louise Bruun & Jill Arnfjord

Producer: Thomas Hartebeck

Production Company: &Co. Productions / NoA

Production Manager: Emilie Bredtved Hansen

Production Assistants: Alexander Nyholm

Music

Sound Design: Ole Krogstad

Offline

Editor: Anders Jon

Genres: Comedy, People

Categories: Health, Corporate, Social and PSAs

lbbonline.com, Fri, 03 Feb 2017 13:21:03 GMT