O Positive
Wed, 02 Feb 2022 09:36:17 GMT
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Demi Moore and Mila Kunis Share a Lot in Common in AT&T's ‘Gigillionaire’ Ad
O Positive's Jess Coulter directs the BBDO LA campaign
Award-winning director Jess Coulter directs AT&T’s new ‘Gigillionaire’-themed campaign, kicking off with ‘A Lot in Common’ featuring Demi Moore and Mila Kunis. It’s set at a Fairfax High School reunion where the two alums – each A-list actors with more in common than their alma mater - each anticipate winning Fairfax High’s Most Notable Alum award. Instead, in a surprising twist, they’re both passed over for someone else – a Gigillionaire - who enjoys the power of AT&T Fibre five-gigs of speed.
“At the core of the campaign is an invitation to: Live Like a GIGillionaire. Because once you have the power of hyper-gig speeds, everything gets better. You might even outdo a celebrity or two,” said Matt Miller, Chief Creative Officer, BBDO Los Angeles & Omnicom for AT&T. “Pulling off the launch work was no small feat. With on-going production challenges throughout this pandemic, incredibly tight timelines, and the schedules of some of the most amazing celebrity talent on earth, we’re still a bit shocked that we not only pulled it off but exceeded our expectations.”
O Positive’s Jess Coulter, one of advertising’s most prolific comedy helmers, directed not only Moore and Kunis, but also Sofia Vergara in 'Family Celebrity,' in which Vergara excitedly walks into a family gathering only to be outshined by a family member (another Gigillionaire) who now has AT&T Fibre.
Known for a long list of memorable comedic campaigns, Coulter’s work also includes the breakout pandemic-era Snickers spot 'First Visitors,' and the horror comedy short film SKINCARE which premiered as part of 20th Digital’s Bite Sized series on Hulu last Fall.
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AT&T (“A Lot in Common”)
Chief Marketing & Growth Officer: Kellyn Smith Kenny
SVP, Advertising & Creative Services: Valerie Vargas
VP, Advertising & Social Media: Marc Burns
AVP, Consumer Advertising: Melissa Smith
Director, Advertising: Sujei Sierra
Lead Manager, Advertising: Aaron Schwartz
Marketing Associate, Advertising: Javier Gutierrez
BBDO (“A Lot in Common”)
CHIEF CREATIVE OFFICER: Matt Miller
EVP, EXECUTIVE CREATIVE DIRECTOR: David Cuccinello
EVP, EXECUTIVE CREATIVE DIRECTOR: David Povill
EXECUTIVE CREATIVE DIRECTOR: Rick Utzinger
CREATIVE DIRECTOR: Rob Anton
EVP, GROUP EXECUTIVE PRODUCER: Julie Collins
EXECUTIVE PRODUCER: Becky Reagan
MUSIC EXECUTIVE PRODUCER: Melissa Chester
SENIOR INTEGRATED BUSINESS MANAGER: Meg Foley
MANAGING DIRECTOR: Julien Lemoine
EVP, SENIOR DIRECTOR: Dion Aralihalli
VP, ACCOUNT DIRECTOR: Rebecca Wojcicki
ACCOUNT SUPERVISOR: Nate Pouley
ACCOUNT EXECUTIVE: Bobby Walker
COST CONSULTANT, EVP: Harvey Lewis
Production
Production Co.: O Positive (“A Lot in Common”)
Director: Jess Coulter
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
Head of Production: Devon
Producer: Tanya Stephens
DP: Gyula Pados
Production Designer: Jason Edmonds
Casting: Ryan Bernstein / RMG Casting
Edit
Editorial Co.: Cartel
Editor: Kevin Zimmerman
EP/MD: Lauren Bleiweiss
Head of Production: Meagan Carroll & Viet-an Nguyen
Sr. Post Producer: Gail Butler
Lead Asst. Editor: Grant Hall
Asst.: Jared Deaver
Telecine
Telecine: Company 3
Telecine Artist: Tim Masick
Producer: Kevin Breheny
Graphic Design Co.: LVLY
Executive Producer: Bryce Edwards
VFX
VFX Co.: The Mill
Creative Director: Corey Brown
2D Lead: Sam Caine
Head of Beauty: Burtis Scott
Finish: Matt McDonald
Comp Assts.: Marcelo Pasqualino, Ting Hung-Hsu, Jeeeun Lee
Executive Producer: Clairellen Wallin
Sr. VFX Producer: Jenna Gabriel
Production Coordinator: Sebastien Le Coz
Music
Music Co. + Sound Design: Beacon Street
Senior Producer: Leslie DiLullo
Lead Sound Designer/Mixer: Rommel Molina
Sound Design Asst.: Kerri Shak
Sr. Producer: Kate Vadnais
Audio
Audio Finishing: Lime Studios
Executive Producer: Susie Boyajan
Genres: Dialogue, Comedy, People
Categories: Mobile Network, Utilities
O Positive , Wed, 02 Feb 2022 09:36:17 GMT
