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Demi Moore and Mila Kunis Share a Lot in Common in AT&T's ‘Gigillionaire’ Ad

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O Positive's Jess Coulter directs the BBDO LA campaign

Demi Moore and Mila Kunis Share a Lot in Common in AT&T's ‘Gigillionaire’ Ad

Award-winning director Jess Coulter directs AT&T’s new ‘Gigillionaire’-themed campaign, kicking off with ‘A Lot in Common’ featuring Demi Moore and Mila Kunis. It’s set at a Fairfax High School reunion where the two alums – each A-list actors with more in common than their alma mater - each anticipate winning Fairfax High’s Most Notable Alum award. Instead, in a surprising twist, they’re both passed over for someone else – a Gigillionaire - who enjoys the power of AT&T Fibre five-gigs of speed.

“At the core of the campaign is an invitation to: Live Like a GIGillionaire. Because once you have the power of hyper-gig speeds, everything gets better. You might even outdo a celebrity or two,” said Matt Miller, Chief Creative Officer, BBDO Los Angeles & Omnicom for AT&T. “Pulling off the launch work was no small feat. With on-going production challenges throughout this pandemic, incredibly tight timelines, and the schedules of some of the most amazing celebrity talent on earth, we’re still a bit shocked that we not only pulled it off but exceeded our expectations.”

O Positive’s Jess Coulter, one of advertising’s most prolific comedy helmers, directed not only Moore and Kunis, but also Sofia Vergara in 'Family Celebrity,' in which Vergara excitedly walks into a family gathering only to be outshined by a family member (another Gigillionaire) who now has AT&T Fibre.

Known for a long list of memorable comedic campaigns, Coulter’s work also includes the breakout pandemic-era Snickers spot 'First Visitors,' and the horror comedy short film SKINCARE which premiered as part of 20th Digital’s Bite Sized series on Hulu last Fall.

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AT&T (“A Lot in Common”)

Chief Marketing & Growth Officer: Kellyn Smith Kenny

SVP, Advertising & Creative Services: Valerie Vargas

VP, Advertising & Social Media: Marc Burns

AVP, Consumer Advertising: Melissa Smith

Director, Advertising: Sujei Sierra

Lead Manager, Advertising: Aaron Schwartz

Marketing Associate, Advertising: Javier Gutierrez

BBDO (“A Lot in Common”)

CHIEF CREATIVE OFFICER: Matt Miller

EVP, EXECUTIVE CREATIVE DIRECTOR: David Cuccinello

EVP, EXECUTIVE CREATIVE DIRECTOR: David Povill

EXECUTIVE CREATIVE DIRECTOR: Rick Utzinger

CREATIVE DIRECTOR: Rob Anton

EVP, GROUP EXECUTIVE PRODUCER: Julie Collins

EXECUTIVE PRODUCER: Becky Reagan

MUSIC EXECUTIVE PRODUCER: Melissa Chester

SENIOR INTEGRATED BUSINESS MANAGER: Meg Foley

MANAGING DIRECTOR: Julien Lemoine

EVP, SENIOR DIRECTOR: Dion Aralihalli

VP, ACCOUNT DIRECTOR: Rebecca Wojcicki

ACCOUNT SUPERVISOR: Nate Pouley

ACCOUNT EXECUTIVE: Bobby Walker

COST CONSULTANT, EVP: Harvey Lewis

Production

Production Co.: O Positive (“A Lot in Common”)

Director: Jess Coulter

Executive Producer: Ralph Laucella

Executive Producer: Marc Grill

Head of Production: Devon

Producer: Tanya Stephens

DP: Gyula Pados

Production Designer: Jason Edmonds

Casting: Ryan Bernstein / RMG Casting

Edit

Editorial Co.: Cartel

Editor: Kevin Zimmerman

EP/MD: Lauren Bleiweiss

Head of Production: Meagan Carroll & Viet-an Nguyen

Sr. Post Producer: Gail Butler

Lead Asst. Editor: Grant Hall

Asst.: Jared Deaver

Telecine

Telecine: Company 3

Telecine Artist: Tim Masick

Producer: Kevin Breheny

Graphic Design Co.: LVLY

Executive Producer: Bryce Edwards

VFX

VFX Co.: The Mill

Creative Director: Corey Brown

2D Lead: Sam Caine

Head of Beauty: Burtis Scott

Finish: Matt McDonald

Comp Assts.: Marcelo Pasqualino, Ting Hung-Hsu, Jeeeun Lee

Executive Producer: Clairellen Wallin

Sr. VFX Producer: Jenna Gabriel

Production Coordinator: Sebastien Le Coz

Music

Music Co. + Sound Design: Beacon Street

Senior Producer: Leslie DiLullo

Lead Sound Designer/Mixer: Rommel Molina

Sound Design Asst.: Kerri Shak

Sr. Producer: Kate Vadnais

Audio

Audio Finishing: Lime Studios

Executive Producer: Susie Boyajan

Genres: Dialogue, Comedy, People

Categories: Mobile Network, Utilities

O Positive , Wed, 02 Feb 2022 09:36:17 GMT