"For the sophisticated man who cares about his comfort demands"
Le Slip Français is a Revolution! In a time of financial crisis when many typical French brands move their manufacturing abroad to profit from cheap labour and material, one young start up brand stands out – Le Slip Français.
Le Slip Français’ products are entirely designed and manufactured in France, with a product range based around the iconic 'slip' – high quality underpants for men and women.
When it was time for The Slip Français to make their first commercial, they turned to the BETC Start Up Lab. The result is a tongue-in-cheek demonstration of why the 'Made in France' is the best.
CLIENT: Le slip français
CLIENT MANAGEMENT: Guillaume Gibault & Antoine Clemenceau
AGENCY: BETC StartUp Lab
AGENCY MANAGEMENT: Marielle Durandet & François Brogi
CREATIVE DIRECTOR: Stéphane Xiberras
ART DIRECTOR: Aurélie Scalabre
ASSISTANT ART DIRECTOR: Cyril Doson
COPYWRITER: Patrice Dumas
PRODUCERS: Michel Teicher & Elodie Andurand
MUSIC PRODUCER: La-Bo
PRODUCTION COMPANY: Rita Films
DIRECTOR: Julien Rambaldi
MEDIA STRATEGY PLANNER: Clarisse Lacarrau & Maria Galleriu