'Demand Le Slip Français' by BETC StartUp Lab

Le Slip Français is a Revolution! In a time of financial crisis when many typical French brands move their manufacturing abroad to profit from cheap labour and material, one young start up brand stands out – Le Slip Français.

 

Le Slip Français’ products are entirely designed and manufactured in France, with a product range based around the iconic 'slip' – high quality underpants for men and women.

 

When it was time for The Slip Français to make their first commercial, they turned to the BETC Start Up Lab. The result is a tongue-in-cheek demonstration of why the 'Made in France' is the best.

 

 

Credits

 

CLIENT: Le slip français

CLIENT MANAGEMENT: Guillaume Gibault & Antoine Clemenceau 

AGENCY: BETC StartUp Lab

AGENCY MANAGEMENT: Marielle Durandet & François Brogi

CREATIVE DIRECTOR: Stéphane Xiberras

ART DIRECTOR: Aurélie Scalabre

ASSISTANT ART DIRECTOR: Cyril Doson

COPYWRITER: Patrice Dumas

PRODUCERS: Michel Teicher & Elodie Andurand

MUSIC PRODUCER: La-Bo

PRODUCTION COMPANY: Rita Films

DIRECTOR: Julien Rambaldi

MEDIA STRATEGY PLANNER: Clarisse Lacarrau & Maria Galleriu