Wieden+Kennedy New York
Tue, 01 Aug 2017 09:51:00 GMT
Following the success of Delta’s #DeltaDatingWall and the #DeltaDestinations Airport Codes Wall in New York, Delta has now unveiled another painted wall series – this time in Los Angeles, called Delta InstaTrips.
The LA walls recreate art from the streets of London, UK; Melbourne, Australia; and Michoacán, Mexico; and inspire Angelenos to travel and 'Go Find the Original' by flying with Delta and its partners Aeromexico, Virgin Atlantic and Virgin Australia to the cities where the originals are located. The series celebrates LA’s love of street art and the creativity and passion of top street artists from around the world.
The featured artists include Shok-1, Nacho Bernal and Steen Jones. UK-based artist Shok-1 is the self-proclaimed pioneer of aerosol X-ray art. His work, which blends art and science, garners millions of views from passersby in London. Graffiti artist and illustrator Nacho Bernal brings intricate artworks to life in the streets of Mexico City. The closer you get to his mural, the more the details come to life. Steen Jones hails from Fitzroy, Melbourne, arguably one of Australia’s most active and prominent graffiti and street art suburbs. His street art feels similar to tattoo work, which is where Steen got his start.
Delta has also launched InstaTrips, a contest through which participants can enter to win a trip to go see the original works of art. The contest runs from July 27th through August 8th, 2017. To enter, participants can take a photo of themselves in front of any of the three art walls and post it to Instagram using #deltainstatripscontest.
Delta will continue to bring more art from around the world to LA throughout the year.
The painted walls series builds on Delta’s Dream Up, LA campaign, which celebrates the creative and entrepreneurial spirit of Angelenos in pursuit of their passions.
Creative Agency: Wieden+Kennedy New York
Categories: Airlines, TravelWieden+Kennedy New York, Tue, 01 Aug 2017 09:51:00 GMT