Barkley's modern consumer expertise and ability to focus on the whole brand helped it to stand out during the competitive process
Delta Faucet Company has selected Kansas City-based independent creative idea company Barkley as Delta brand’s lead agency after a competitive review.
Barkley’s role includes planning and buying media services, production, public relations, and social content strategy and creation.
“Choosing Barkley was a unanimous decision. There were many factors, but the biggest criteria was the chemistry of the team and how each person at Barkley took a strategic view of the big picture and worked together,” says Susan Fisher, vice president of brand innovation and growth at Delta Faucet Company.
Jason Parks, chief growth officer at Barkley adds: “Delta Faucet is an industry leader, ahead of the market in applying innovation to utility at a time when the very way we wash our hands is suddenly a vital focus in our daily lives.” Tim Galles, Barkley’s chief idea officer continues: “Creative momentum comes easily when both brand and agency have a common vision. Delta Faucet shares our belief that the brands built for the future are those that are built from the inside out - whole brands.”