Wieden+Kennedy New York
Thu, 08 Jun 2017 13:45:56 GMT
Delta Air Lines has unveiled a painted wall on Wythe Ave in Williamsburg, Brooklyn. The artworks are designed to act as tongue-in-cheek assistants for dating. The wall allows passersby to snap that “rare” profile shot in front of the Eiffel Tower, London Phone Booths or Dutch Tulips. Just no duck faces, please.
There’s nothing like a selfie in a far-flung location to give your Tinder profile a leg up on the competition. Now Delta Air Lines is helping New York singles get that match-scoring travel shot without ever leaving the city with #DeltaDatingWall.
In addition, illustrator Andrew Rae (The New York Times, The New Yorker, New York Magazine, Variety) added some fun to the wall as well.
In total, nine destinations are represented on the wall - Honolulu, Paris, Los Angeles, Pisa, London, Mexico City, Amsterdam, Moscow, and Zurich - providing maximum backdrop variety, while celebrating the fact that Delta flies to the most destinations of any airline from New York City.
The wall will be on display throughout the summer and the campaign includes a singles-centric event. On June 17th, Delta, in partnership with Tinder, will make it even easier for you to score that perfect profile picture by giving you the chance to take your headshot with a professional photographer.
The insight for the campaign initially came about as we looked across the NYC online dating scene and noticed the overwhelming prominence of travel pics. From Machu Picchu sexy selfies to Eiffel Tower downward facing duck faces, they were everywhere. As we delved further, we found singles research that backed up our initial assumptions, finding that:
62% of men and 74% of women want a partner who shares their travel interests
1 in 2 singles say travelling is one of their favourite things to do
1 in 2 singles say travelling to a new city to meet a date would be exciting
1 in 3 singles ranked travel as a top priority in 2017
57% of singles take 1+ vacations year
1 in 3 singles try to go somewhere different for vacation every time they travel
In addition to The Delta Dating Wall, the airline has also commissioned another wall in the middle of Brooklyn's Smorgasburg. Designed by illustrator Hide Your Kids, the painting invites you to "Go Where Your Food Is From." The mural will be on display throughout the summer as part of Delta’s Destination Walls campaign.
The campaigns, created by agency Wieden+Kennedy New York, are all part of Delta's initiative, New York Is Go, celebrating the airline’s travellers, the 133 destinations out of New York, and its de facto status as the city’s number one airline.
DOP: Dylan Isbell
Production Company: Joint
Line Producer: Brian Schimpf (Post Producer_
Account Management: Liz Taylor, Jacque Parrish, Jasmina Almeda,
Art Buyer: Yukino Moore
Art Director: Jess Shriftman
Business Affairs: Patrick O’Donoghue, Carla Curry, Lindsey Timko
Copywriter: Ian Hart
Creative Agency: Wieden+Kennedy New York
Creatives: Smorgasburg Illustrator Hide Your Toys, Dating Wall Illustrator Andrew Rae
Executive Creative Director: Karl Lieberman
Executive Producer: Jen Vladimirsky
Photographer: Kristin Gladney
Planning Director: Sean Staley
Senior Print Producer: Leigh Ann Dykes
Social: Jess Breslin (Director)
Social Strategist: James Williams
Strategist: Cristina Pansolini
Head of Production: Nick Setounski
Genres: PeopleWieden+Kennedy New York, Thu, 08 Jun 2017 13:45:56 GMT