VMLY&R North America
Tue, 29 Mar 2022 15:17:38 GMT
- International Edition
- USA Edition
- UK Edition
- Australian Edition
- Canadian Edition
- Irish Edition
- German Edition
- French Edition
- Singapore Edition
- Spanish edition
- Polish edition
- Indian Edition
- Middle East edition
- South African Edition
Dell Shows There's an 'Innovator in All of Us' with Campaign from VMLY&R New York
Biscuit's Christopher Riggert directs two launch spots narrated by Jeffrey Wright
Dell Technologies has launched “There’s an Innovator in All of Us,” a new campaign showing that when technology is more powerful, simpler to use, and easier to access, every person – and every business – can do more incredible things.
Developed by VMLY&R New York and directed by Christopher Riggert of Biscuit, two launch spots highlight that we all have an innovator inside us with the potential to change the world, narrated by Jeffrey Wright of Westworld, The French Dispatch and The Batman.
'Bring Your Ideas to the Table', the first Dell Technologies spot spanning business and consumer audiences, shows people empowered to finally bring their ideas to the proverbial table. 'Do More Incredible Things' starts with a single person, happily whistling a tune. Then builds to more and more people whistling the melody of 'Don’t Worry, Be Happy'. Because with the right technology, it's so much easier to be an innovator.
The spots will run during the Elite Eight and Final Four of March Madness, and continue across broadcast, digital and social channels.
view more - Creative
Agency
Global Chief Creative Officer: Debbi Vandeven
Chief Creative Officer, North America: Jason Xenopoulos
Chief Creative Officer, New York and Chief Creative Lead, Dell: Wayne Best
Executive Creative Director: Justin Ebert
Executive Creative Director: Niraj Zaveri
Creative Director: Mason Hedgecoth
Creative Director: Anne West
Group Executive Producer: Bobby Jacques
Executive Music Producer: Theresa Notartomaso
Senior Business Manager: Maggie Diaz
Group Director, Client Engagement: Allie Ritter
Supervisor, Client Engagement: Ally Reis
Senior Account Manager: Jenny Anderson
Associate Account Manager: Saira Khan
Sound: Sound Lounge NY
Engineer: Tom Jucarone
Sound Producer: Camilay Dayson Aravena
Color: Co3 NY
Colorist: Sofie Friis Borup
Music (“Bring Your Ideas to the Table”):
Executive Producer/Music Supervisor: Ross Hopman
Client
SVP of Global Brand: Liz Matthews
Senior Director, B2B Campaigns & Talent Attraction: Rachael Henke
Director, Brand & B2B Global Creative and Activation: Lucy Morris
B2B Campaigns, UF Creative Strategy/Broadcast: Rochelle Covington
Creative Lead, Global Brand: Caroline Schonarth
Production
Production Company: Biscuit Filmworks
Founding Partner/EP: Shawn Lacy
EP: Jordana Freydburg
Director: Christopher Riggert
Line Producer: Brady Vant Hull
Post Production
Edit: Nomad Editorial LA
Editor: Jared Coller
HOP: Shannon Preece-Clackler
Sr. Post Producer: Justin Ladd
EFX
Framestore NY
VFX Supervisor / Creative Director: Vicky Osborn
CG Supervisor: Nate Diehl
Compositing Supervisor: Sebastien Boulange
Compositors: Aaron Wei, Alex Ling, Joseph Yoon, José Arauz, Abhishek Singh, Jasen Aziz
CG Lighting Technical Directors: Jimmy San, Mike Papagni, Jim Vidal
CG Asset Supervisor: Jess Soderstrom
CG Animator Leads: Will Frazier, Yarim Machado
CG FX Technical Director: David Wanger
CG Rigging Technical Director: Minji Sohn
CG Asset Technical Director: Ariadna Nussberg
CG Generalist: Ryan Robinson
Digital Matte Painters: Isabelle Rousselle, Ben Walant
Design/Animator: Coy Yuan
Flame Op / Finishing Lead: Zimei Song
VFX Editor: Eugen Bekafigo
Executive Producer: Nick Fraser
Senior Producers: Annabelle Cuthbert, Michael Brown
Music
Music (“Do More Incredible Things”):
Music Company: Duotone Audio Group
Creative Director/Founder: Peter Nashel
Executive Producer: Ross Hopman
Producer: Gio Lobato
Arranger: Brian Deming
Categories: Computers, Consumer Electronics
VMLY&R North America, Tue, 29 Mar 2022 15:17:38 GMT
