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Dell Shows There's an 'Innovator in All of Us' with Campaign from VMLY&R New York

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Biscuit's Christopher Riggert directs two launch spots narrated by Jeffrey Wright

Dell Shows There's an 'Innovator in All of Us' with Campaign from VMLY&R New York

Dell Technologies has launched “There’s an Innovator in All of Us,” a new campaign showing that when technology is more powerful, simpler to use, and easier to access, every person – and every business – can do more incredible things. 

Developed by VMLY&R New York and directed by Christopher Riggert of Biscuit, two launch spots highlight that we all have an innovator inside us with the potential to change the world, narrated by Jeffrey Wright of Westworld, The French Dispatch and The Batman.

'Bring Your Ideas to the Table', the first Dell Technologies spot spanning business and consumer audiences, shows people empowered to finally bring their ideas to the proverbial table. 'Do More Incredible Things' starts with a single person, happily whistling a tune. Then builds to more and more people whistling the melody of 'Don’t Worry, Be Happy'. Because with the right technology, it's so much easier to be an innovator.  

The spots will run during the Elite Eight and Final Four of March Madness, and continue across broadcast, digital and social channels. 

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Agency

Global Chief Creative Officer: Debbi Vandeven

Chief Creative Officer, North America: Jason Xenopoulos

Chief Creative Officer, New York and Chief Creative Lead, Dell: Wayne Best

Executive Creative Director: Justin Ebert

Executive Creative Director: Niraj Zaveri

Creative Director: Mason Hedgecoth

Creative Director: Anne West

Group Executive Producer: Bobby Jacques

Executive Music Producer: Theresa Notartomaso

Senior Business Manager: Maggie Diaz

Group Director, Client Engagement: Allie Ritter

Supervisor, Client Engagement: Ally Reis

Senior Account Manager: Jenny Anderson

Associate Account Manager: Saira Khan


Sound: Sound Lounge NY

Engineer: Tom Jucarone

Sound Producer: Camilay Dayson Aravena

Color: Co3 NY

Colorist: Sofie Friis Borup

Music (“Bring Your Ideas to the Table”):

Executive Producer/Music Supervisor: Ross Hopman

Client

SVP of Global Brand: Liz Matthews

Senior Director, B2B Campaigns & Talent Attraction: Rachael Henke

Director, Brand & B2B Global Creative and Activation: Lucy Morris

B2B Campaigns, UF Creative Strategy/Broadcast: Rochelle Covington

Creative Lead, Global Brand: Caroline Schonarth


Production

Production Company: Biscuit Filmworks

Founding Partner/EP: Shawn Lacy

EP: Jordana Freydburg

Director: Christopher Riggert

Line Producer: Brady Vant Hull

Post Production

Edit: Nomad Editorial LA

Editor: Jared Coller

HOP: Shannon Preece-Clackler

Sr. Post Producer: Justin Ladd




EFX
Framestore NY

VFX Supervisor / Creative Director: Vicky Osborn

CG Supervisor: Nate Diehl

Compositing Supervisor: Sebastien Boulange

Compositors: Aaron Wei, Alex Ling, Joseph Yoon, José Arauz, Abhishek Singh, Jasen Aziz

CG Lighting Technical Directors: Jimmy San, Mike Papagni, Jim Vidal

CG Asset Supervisor: Jess Soderstrom

CG Animator Leads: Will Frazier, Yarim Machado

CG FX Technical Director: David Wanger

CG Rigging Technical Director: Minji Sohn

CG Asset Technical Director: Ariadna Nussberg

CG Generalist: Ryan Robinson

Digital Matte Painters: Isabelle Rousselle, Ben Walant

Design/Animator: Coy Yuan

Flame Op / Finishing Lead: Zimei Song

VFX Editor: Eugen Bekafigo

Executive Producer: Nick Fraser

Senior Producers: Annabelle Cuthbert, Michael Brown


Music

Music (“Do More Incredible Things”):

Music Company: Duotone Audio Group

Creative Director/Founder: Peter Nashel

Executive Producer: Ross Hopman

Producer: Gio Lobato

Arranger: Brian Deming


Categories: Computers, Consumer Electronics

VMLY&R North America, Tue, 29 Mar 2022 15:17:38 GMT