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Dell Presents 'The New Experts' in Y&R New York's Back-to-school Campaign

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Docu-series features impressive young achievers including YouTube star Jenn McAllister

Dell Presents 'The New Experts' in Y&R New York's Back-to-school Campaign

To bring to life its back-to-school mantra of “Learn it. Share it.” Dell is launching a series of aspirational documentary-style videos that showcase the stories of the The New Experts – a select group of teens and young adults who are shaping our society, enabled by technology. 

The docuseries delves into the stories of how these impressive young achievers are pursuing their passions, using technology to realize their visions. Each story reflects the world from the perspective of its subject, and shows how they are each actively re-shaping the future of the fields they are creating within. Through these films, Dell hopes to encourage even more involvement and collaboration amongst young people who want to share their expertise.

The campaign stars:

 - Taylor Wilson, a 21-year-old nuclear physicist

 - Jenn McAllister, 19, who overcame shyness to become YouTube sensation Jennxpenn

 - Isabella Rose, a 14-year-old fashion designer and artist

 - João Pedro Motta, a 19-year-old Brazilian tech entrepreneur


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Dell Present 'The New Experts' in Y&R New York's Back-to-School Campaign
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Client

Brand: Dell

Post Production / VFX

Conform & Edit Assist: Karl Amdal, Adam McClelland

Producer: Orlaith Finucane

Creative Agency

Business Affairs: Maggie Diaz

Chief Creative Officer: Leslie Sims

Producer: Sarah Haroldson

Senior Art Director: Rachel Cuyler

Senior Copywriter: Meredith Kinee

Senior Producer: Salima Millott

Digital Agency

Creative Director: Dave Quintiliani

Planning Director: Lisa Baldini

Production Company

Director: Josh Nussbaum

DOP: Adam Jandrup, Ethan Palmer

Executive Producer: Ari Kuschnir

Production Company: M ss ng P eces

Music

Producer: Lauren King, Deb Oh

Song: YouTooCanWoo, Bromeliad

Talent Acquisition

Talent Acquisition: Lauren King

Categories: Computers, Consumer Electronics

VMLY&R - North America, Wed, 12 Aug 2015 19:48:52 GMT