Agile Films
Mon, 08 Nov 2021 17:39:05 GMT
Deliveroo has today revealed its latest Christmas campaign, ‘The Ultimate Gift. Great Food’ for the 2021 festive season. The campaign celebrates the thing that most excites the nation about Christmas - our shared love of great food.
Live from today, Monday 8th November, the campaign is built off the insight that as we get older, food during the festive period becomes just as exciting as the presents which excited us as kids.
Written by Charlie Gee & Tian Murphy, creative directors at Pablo, the campaign celebrates that cheeky burger ordered after the annual office party or the Indian feast enjoyed as a family on Christmas Eve - the ultimate gift over the festive period, better than any Christmas socks. As delivered in the hero 30 second TV spot; ‘No-one ever said “Did you keep the receipt?” for a bucket of chicken.’
Working with director Noah Harris through Agile Films with post-production by Coffee & TV and sound by Jungle Studios, the campaign utilises mixed media including stop motion & 2D animation alongside mouth watering photography of the nation’s favourite dishes.
Created by the animation studio behind feature films Isle of Dogs & Fantastic Mr. Fox, the hero 30 second spot is accompanied by multiple 10 second spots communicating the selection available via Deliveroo across both its core restaurant & new on-demand grocery offerings.
Both propositions are supported by campaigns running across TV, OOH, print, radio, social & digital throughout the festive period.
Emily Somers, marketing director UKI at Deliveroo said: “At Deliveroo, we think there’s no better time than Christmas to celebrate the gift of great food in all its glory. Just like everyone else in the UK, it’s the time of the year that gets us the most excited about enjoying the food we love, whether it's a pizza in front of a festive film or a bhuna shared around the table with friends & family - it's the ultimate gift.
After another very unusual year, we’re looking forward to joining the nation in celebrating the gift of great food this Christmas - enjoyed with family and friends. With tens of thousands of restaurants and grocery partners on Deliveroo, we’ll be here to keep giving it all season long.”
Dan Watts, executive creative director at Pablo said: “Christmas. A time to reflect and think of all the joy it brings. Like a double bacon cheeseburger with onion rings. Or perhaps a bucket of crispy chicken thighs. It's been fun working with Deliveroo to recreate that feeling of being a child again at Christmas, not just through the story, but in the physical world. Using intricate miniature sets and tactile stop frame animation, combined with classic 2D cartoon characters, the spot has a sense of playful nostalgia to it, like a toddler stomping through your living room on Christmas Eve.”
view more - CreativeVP Consumer: Emma Simmonds
Marketing Director UKI: Emily Somers
Global Creative Director: Lorie Jo Trainor Buckingham
Global Head of Brand Marketing: Sophie Headlam
UKI Marketing Planning and Campaigns Director: Poppy Shute
Senior Marketing Manager UKI: Amie Farrell
Marketing Manager UKI: Zoe Howie
Campaign Manager: Natalie Gray
Head of Grocery Marketing UKI: Rhianna Smith
Grocery Marketing Manager UKI: Mayte Gonzalez
Consumer Insight Analyst: Chris Bouloumpasis
Chief Executive Officer: Gareth Mercer
Partner & Head of Planning: Mark Sng
Executive Creative Director: Dan Watts
Creative Directors: Charlie Gee & Tian Murphy
Joint Managing Director: Hannah Penn
Account Director: Jamie Richards
Account Director: Rachel Cann
Account Manager: Holly Harvery
Planning Director: Imali Hettiarachchi
Head of Production: Tom Moxham
Senior Producer: Sophie Hughes
Project Manager: Katie Houghton
Production Company: Agile Films
Exec Producer: Myles Payne
Director: Noah Harris
Producer: Jude Vermeulen
Production Manager: Laura Jenkins
1st Assistant Director: Benji Edwards
Director Of Photography: Tristan Oliver
Art Director/Model Maker: Andy Gent
Food Stylist: Katie Giovanni
Animator: Andy Biddle
Animator: Tony Farquar Smith
Edit House: Work
Editor: Bill Smedley
Edit Assistant: Rain Keene
Edit Producer: Charlie Dalton
VFX Supervisor: Luke Todd
2D Artists: Pedram Razi, Nick Tregenza, Rachel Coley, Kaushik Das Gupta, Carlos Diego, Kongchun Cheung
2D Animation: Danny Boyle
2D Character Design: Claudia Brugnaletti
3D Artists: Dan Ruiz, John Paul-Harney, Amy Heyes, Tom Di Stasio, James Henaghan, Dan Ruiz ● Colour
Producer: Johnny Fairburn
Sound Production: Jungle Studios
Sound Engineer: Ben Leeves @ Jungle Studios
Music Co: BirdBrain
Music Supervisor: Niall Rogers
Composers: Daan Temmick and Andrew Lawson
Genres: Animation
Categories: Retail and Restaurants , Food delivery platform
Agile Films, Mon, 08 Nov 2021 17:39:05 GMT