Deliveroo Makes a Special Delivery to Animal Crossing

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The Secret Little Agency teamed up with Deliveroo to bring special delivers to Animal Crossing players
Deliveroo Makes a Special Delivery to Animal Crossing

Physical activations a problem during lock down? No worries! The Secret Little Agency and Deliveroo took islandwide delivery to a whole new level when they made special deliveries across multiple islands in the 11 million player world of Animal Crossing: New Horizons. A few lucky players of the popular Nintendo Switch game received a special delivery from Deliveroo’s virtual riders.

Special Deliveroo uniforms were created in-game along with face masks, flags and other branded merchandise to make this special in-game moment a reality. The effort garnered three million in-game interactions in the first hour of game play alone.

Deliveroo riders hopped onto Animal Crossing: New Horizons and delivered a virtual surprise straight to players’ islands – just like in IRL! On top of delivering these virtual treats, these lucky players also received a promo code that they could activate in real life.


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Categories: Food, Food Delivery Services

The Secret Little Agency, 22 days ago