Deliveroo has selected Uncommon Creative Studio to launch the brand’s recent delivery partnership with, one of the biggest and most loved food brands in the UK, Nando’s. The brief to Uncommon was to announce this exciting news to Deliveroo customers, raise awareness and drive impact for the partnership with key family and youth audiences.
Since June, Nando’s has been available for delivery via Deliveroo across the UK and September will see the first Deliveroo marketing campaign launch to celebrate this partnership marking the first time Nando’s delivery has been available nationwide since opening its UK doors in 1992.
Uncommon has created a new campaign, entitled ‘Different Dreams’, to launch this unique partnership.
Despite being in lockdown together for months on end, family meal times may still feel like an unattainable goal. Encouraging all generations to get together around the dinner table can be a daily battle with the constant distractions of our favourite TV shows, endless TikTok scrolling and Snapchat chatter. What better way to entice people away from their screens than with the nation's favourite takeaway? Now that Nando’s is available on Deliveroo, dreams of family meal times together can finally come true. All from the comfort of our own homes.
The film opens on an unamused family sat around their dinner table – bored and uninspired by the thought of eating another home cooked family meal. Abruptly, we are then taken through scene by scene each member of the families wildest dream from beekeeping, trips to Mars to Viking role play. The film then switches from these outlandish dreamworlds to the attainable next best thing – being able to order your favourite PERi PERi spiced dish direct from Nando’s to your door via the Deliveroo app.
The film was directed by The Perlorian Brothers through MJZ.