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Delia Smith Makes Surprise Appearance in Coke's Premier League Celebration

Creative 277 Add to collection

M&C Saatchi's ad welcomes Aston Villa, Norwich City and Sheffield United to the Premier League with some guest stars

Delia Smith Makes Surprise Appearance in Coke's Premier League Celebration

Coca-Cola, the official soft drink partner of the Premier League, has unveiled a new version of its ‘Where Everyone Plays’ TVC to welcome the three promoted clubs – Aston Villa, Norwich City and Sheffield United – to the Premier League.

The updated advert, directed by Stacey Wall, features fans of each of the newly promoted clubs and includes some very special guest appearances, celebrating iconic moments for each of the clubs.

To mark Norwich City’s return to the top flight, TV cook and long-standing Norwich City supporter and director Delia Smith relives her infamous rallying cry from 2005, in the form of her famous fish pie. Meanwhile Sheffield United’s return is marked with Brian Deane, who scored the first ever goal in the Premier League for Sheffield United, surprising excited fans in a local bar. Aston Villa fans are featured in a barbers getting a haircut with a difference in tribute to current star Jack Grealish.



On her involvement in the campaign, Delia commented: “It’s almost 15 years since that game against Manchester City, but the fans haven’t forgotten! It was a spontaneous, emotional appeal from the heart to get behind the team and shows the power of football to unite. It’s a privilege to be involved in such a big celebration of football communities with Coca-Cola. So, to the 2019/20 season: LET’S BE ‘AVIN’ YOU!”

Commenting on the launch of the new TVC, Kris Robbens, marketing director at Coca-Cola Great Britain and Ireland, said: “Coca-Cola has always been a passionate supporter of football and we’re excited to celebrate three new clubs to the league ahead of the launch of what looks set to be another action-packed season. Football has this incredible power to bring people of all ages, backgrounds and cultures together, united by the love for their team and the game, and these fans are at the heart of our campaign.”

The ‘Where Everyone Plays’ campaign celebrates the people who make the Premier League the most exciting and diverse league in the world and the advert features no less than 250 fans from across all 20 clubs. The new edit showcases never-before-seen scenes from the remaining 17 clubs in the original advert, as well as brand new scenes from the three new clubs.

The advert will run throughout the 2019/20 season premiering on Monday 5th on ITV at 19:45

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Client

Advertiser: Coca-Cola

Senior Brand Manager: Andrea Bombrini

Post Production / VFX

Post Production Company: ETC

Sound

Audio Post: Sam Ashwell @ 750mph

Creative Agency

Creative Agency: M&C Saatchi

Chief Creative Officer: Justin Tindall

Creative Director: Matt Collier & Wayne Robinson

Creatives: Dominic Moira & Kieron Roe

Producer: Eliot Liss

Chief Strategy Officer: Raquel Chicourel

Business Director: Angus Maclay

Senior Account Manager: Tabby Powell-Tuck

Graduate Trainee: Jamie Roston

Production Company

Producer: Polly Ruskin / James Howland

Director: Stacy Wall

Production Company: Rogue

Offline

Editor: Paul Hardcastle & James Forbes-Robertson @ TRIM

Genres: Visual VFX, People, Musical

Categories: Soft Drinks, Carbonated Drinks

M&C Saatchi London, Mon, 05 Aug 2019 14:47:03 GMT