Del Monte Philippines has announced the appointment of Arena Media, a media brand of Havas Media Ortega Group, as its new digital agency of record, effective June 1, 2015.
Del Monte is a producer of pineapple and other food products in the country. It markets over 100 processed food and beverage variants today.
A competitive pitch was conducted in March this year with Arena Media, TBWA’s Digital Arts Network and incumbent Movent.
Commenting on the win, Iea Nepomuceno, Arena Media business director, who led the pitch, said: “This was the most thorough and sophisticated digital brief that our Arena Media team has worked on. Our strategic solutions included a suite of integrated digital and data tools that will help grow and nurture the Del Monte footprint in the digital space.”
Eileen Manuel-Asuncion, marketing director, said: “Arena Media gave us a fresh approach that we have not seen before. They demonstrated seamless interactions between our online communities and our Del Monte brand portfolio. We look forward to this digital journey with Arena Media.”
Jos Ortega, chairman and CEO of Havas Media Ortega Group, said: “This is a milestone win for our Arena Media agency. We are so fortunate to have a visionary client who appreciates the challenges of an ever-changing digital environment and the demand for constant innovation.”
“We aspire to make Del Monte the gold standard in meaningful online conversations and deliver for our client’s brands data-driven organic growth,” he added.