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Del Campo Saatchi & Saatchi's ‘Summer Hater’

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Darkly hilarious new spot for BGH air Conditioners

Del Campo Saatchi & Saatchi's ‘Summer Hater’

 

Del Campo Saatchi & Saatchi Argentina has released its latest work for BGH Air Conditioners. The hilarious black comedy spot features ‘Summer Hater’ – a man infuriated by undignified summer sweat. As Summer Hater peers out at reddened passers-by and sunbathers, he begins to imagine their sunscreen as combustible gasoline. The interminable old grouch is, however, kept indoors and away from the general public thanks to BGH air conditioning.
 
"There are people who hate summer, who detest it profoundly, who fall into a sick rage at the very thought of it, but this is nothing compared to what the protagonist of this spot feels," said Maxi Itzkoff and Mariano Serkin, Executive Creative Directors of the agency.
 
The film was produced by MJZ and directed by Juan Cabral, of Cadbury Gorilla fame.
 
 
This isn’t the first time the LBB team has been humoured by a BGH ad – ‘Summer Hater’ follows Del Campo’s previous award-winning effort, ‘Dads in Briefs’.
 
 
Credits 
 
Client: BGH
Product: AIR CONDITIONERS 
Title: “SUMMER HATER” 
Agency: Del Campo Saatchi & Saatchi 
Executive Creative Directors: Maxi Itzkoff / Mariano Serkin 
Creative Directors: Diego Medvedocky / Ignacio Ferioli 
Copywriters: Matías Eusebi / Nicolás Diaco
Art Directors: Ammiel Fazzari / Ezequiel De Luca 
Agency Producer: Adrián Aspani / Lucila D’Amico / Felipe Calviño 
Account Director: Jaime Vidal
Account Executive: Manuela Sorzana 
Production Company: MJZ / Labhouse 
Director: Juan Cabral 
Executive Producer: Debbie Turner / Flora Fernandez Marengo 
Producer: Natalia Mussolana
DP: Bárbara Álvarez 
 
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lbbonline.com, Wed, 21 Nov 2012 12:13:07 GMT