Inspired by many life stories, the new Andes campaign shows how far an angry woman can get to. By contrast it re defines the role of friends in advertising, bringing them closer to reality.
The campaign was directed by Armando Bo.
Credits
Client: Ab-InBev
Product: Cerveza Andes
Campaign title: “Hurricane Laura” / “Hurricane Martha”
Agency: Del Campo Saatchi & Saatchi
Executive Creative Director: Maxi Itzkoff / Mariano Serkin
Creative Director: Ariel Serkin / Juan Pablo Lufrano
Creative Team: Daniel Minaker / Sebastian Tarazaga / Lucas Bongioanni / Javier Agena Goya
Agency Producer: Adrian Aspani / Camilo Rojas / Lucas Delenikas / Felipe Calviño
Production Company: Rebolucion
Director: Armando Bo / Andres Salmoyraghi
Executive Producer: Patricio Alvarez Casado / Ezequiel Ortiz
Music: Violeta Musica
Advertiser’s Supervisors: Ricky Fernandez / Juan Zarattini / Matías Mediña