Del Campo Saatchi & Saatchi presents "Dads in briefs"

The advertising agency led creatively by Maxi Itzkoff and Mariano Serkin has created a new campaign, “Dads in Briefs”, for their client, BGH Air Conditioners.

 

The campaign explains that, with the arrival of the Summer heat, comes the arrival of dads wearing nothing but briefs.  The three commercials offer a solution to this problem. 

 

As the creative team explains: 

“Summer arrives and they come with it. Men stripped of everything...even their own pride.

They have no pants; no shame. And less self-respect than clothes. Along with the heat comes every family's worst nightmare: Dads in briefs. Get them dressed with a BGH air conditioner”.

 

The three-spot campaign was launched before Summer’s arrival in Argentina. 

The campaign is composed of:

1 “DADS IN BRIEFS” 

2 “FRIENDS” 

3 “NO SIGNAL”

 

View the spot here: http://bit.ly/x5KlEc