Peach
dlmdd
liahome
Wake The Town
Amnemonic
Stuck in Motion
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Del Campo Saatchi & Saatchi presents "Dads in briefs"

ADD TO COLLECTION

The Argentine agency launches the new campaign for BGH air conditioners

Del Campo Saatchi & Saatchi presents "Dads in briefs"

 

The advertising agency led creatively by Maxi Itzkoff and Mariano Serkin has created a new campaign, “Dads in Briefs”, for their client, BGH Air Conditioners.
 
The campaign explains that, with the arrival of the Summer heat, comes the arrival of dads wearing nothing but briefs.  The three commercials offer a solution to this problem. 
 
As the creative team explains: 
“Summer arrives and they come with it. Men stripped of everything...even their own pride.
They have no pants; no shame. And less self-respect than clothes. Along with the heat comes every family's worst nightmare: Dads in briefs. Get them dressed with a BGH air conditioner”.
 
The three-spot campaign was launched before Summer’s arrival in Argentina. 
The campaign is composed of:
1 “DADS IN BRIEFS” 
2 “FRIENDS” 
3 “NO SIGNAL”
 
View the spot here: http://bit.ly/x5KlEc
 
Client: BGH
Product: BGH AIR CONDITIONER
Campaign title: “DADS IN BRIEFS”
Agency: Del Campo Nazca Saatchi & Saatchi
Executive creative director: Maxi Itzkoff / Mariano Serkin
Creative director: Ariel Serkin / Juan Pablo Lufrano
Creative team: Ezequiel De Luca / Nicolas Diaco
Agency producer: Adrian Aspani / Ezequiel Ortiz
Account director: Jaime Vidal 
Account Executive: Manuela Sorzana
Production company: Primo
Director: Nico & Martin
Executive producer: Caro Cordini
Producer:  Victoria Piantini


DP: Leandro Filloy
Art direction: Muriel Rañi
Costume design: Andrea Brzezniak
Postproduction: Pickle house
Postproductor: Seba Lopez / Majo Villalba
Editor: Pablo Colella
Txfer: Cinecolor
Music: Swin Musica
Sound designer: Notdeafsound Design
Advertiser’s Supervisors: Ezequiel Devoto / Daniel Rosenfeld / Veronica Moglia
 

 

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
lbbonline.com, Wed, 07 Mar 2012 13:39:15 GMT