The advertising agency led creatively by Maxi Itzkoff and Mariano Serkin has created a new campaign, “Dads in Briefs”, for their client, BGH Air Conditioners.
The campaign explains that, with the arrival of the Summer heat, comes the arrival of dads wearing nothing but briefs. The three commercials offer a solution to this problem.
As the creative team explains:
“Summer arrives and they come with it. Men stripped of everything...even their own pride.
They have no pants; no shame. And less self-respect than clothes. Along with the heat comes every family's worst nightmare: Dads in briefs. Get them dressed with a BGH air conditioner”.
The three-spot campaign was launched before Summer’s arrival in Argentina.
The campaign is composed of:
1 “DADS IN BRIEFS”
3 “NO SIGNAL”
Product: BGH AIR CONDITIONER
Campaign title: “DADS IN BRIEFS”
Agency: Del Campo Nazca Saatchi & Saatchi
Executive creative director: Maxi Itzkoff / Mariano Serkin
Creative director: Ariel Serkin / Juan Pablo Lufrano
Creative team: Ezequiel De Luca / Nicolas Diaco
Agency producer: Adrian Aspani / Ezequiel Ortiz
Account director: Jaime Vidal
Account Executive: Manuela Sorzana
Production company: Primo
Director: Nico & Martin
Executive producer: Caro Cordini
Producer: Victoria Piantini
DP: Leandro Filloy
Art direction: Muriel Rañi
Costume design: Andrea Brzezniak
Postproduction: Pickle house
Postproductor: Seba Lopez / Majo Villalba
Editor: Pablo Colella
Music: Swin Musica
Sound designer: Notdeafsound Design
Advertiser’s Supervisors: Ezequiel Devoto / Daniel Rosenfeld / Veronica Moglia