Del Campo Saatchi & Saatchi has released its latest commercial for Andes Beer – ‘A Singular Man’, which will first air on August 22nd.
It’s a strange story starring a woman named Louise who appears in the life of a man who, having made a huge mistake, has now decided to look for help.
An ingenious take on the character Edward Scissorhands, the film is a departure from the daring public stunts of recent Andes campaigns. The stunning cinematography and traditional silent movie format of the spot are given a dose of wit and irony by the Argentinian Creatives.
The film is the work of creative team Diego Gueler Montero and Charlie Lanus, under the creative directorship of Ariel Serkin and Juan Pablo Lufrano, and was directed by Nico & Martin.
The Executive Creative Directors on the campaign are the multiple-award winning Maxi Itzkoff and Mariano Serkin, award-winning creative who were recently selected by Creativity for their list of the Top 50 most influential figures of the creative world.
Client: AB InBeb
Product: Andes beer
Campaign title: A SINGULAR MAN
Agency: Del Campo Saatchi & Saatchi
Executive creative director: Maxi Itzkoff / Mariano Serkin
Creative director: Ariel Serkin / Juan Pablo Lufrano
Creative team: Diego Gueler Montero / Charlie Lanus
Agency producer: Adrian Aspani / Camilo Rojas / Lucas Delenikas
Account director: Jaime Vidal
Account Executive: Manuela Sorzana
Production company: Primo Bs. As.
Director: Nico & Martin
Executive producer: Caro Cordini
Producer: German Lentini
DP: Javier Juliá
Art direction: Magdalena Arrieta
Postproduction: Pickle House
Postproductor: Seba Lopez
Editor: Alejandro Hoijman
Txfer: Cinecolor (Daniela Rios)
Music: Ezequiel Kronenberg
Sound designer: Notdeaf Sound Design
Advertiser’s Supervisors: Ricardo Fernandez / Agustin Mostany / Matias Mediña