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Del Campo Saatchi & Saatchi Create ‘A Singular Man’

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The new commercial is the agency’s latest for Andes Beer

Del Campo Saatchi & Saatchi Create ‘A Singular Man’

 

Del Campo Saatchi & Saatchi has released its latest commercial for Andes Beer – ‘A Singular Man’, which will first air on August 22nd. 
 
It’s a strange story starring a woman named Louise who appears in the life of a man who, having made a huge mistake, has now decided to look for help.
 
An ingenious take on the character Edward Scissorhands, the film is a departure from the daring public stunts of recent Andes campaigns.  The stunning cinematography and traditional silent movie format of the spot are given a dose of wit and irony by the Argentinian Creatives.
 
The film is the work of creative team Diego Gueler Montero and Charlie Lanus, under the creative directorship of Ariel Serkin and Juan Pablo Lufrano, and was directed by Nico & Martin.  
 
The Executive Creative Directors on the campaign are the multiple-award winning Maxi Itzkoff and Mariano Serkin, award-winning creative who were recently selected by Creativity for their list of the Top 50 most influential figures of the creative world.  


 
Credits
 
Client: AB InBeb

Product: Andes beer

Campaign title: A SINGULAR MAN

Agency: Del Campo Saatchi & Saatchi

Executive creative director: Maxi Itzkoff / Mariano Serkin

Creative director: Ariel Serkin / Juan Pablo Lufrano

Creative team: Diego Gueler Montero / Charlie Lanus
Agency producer: Adrian Aspani / Camilo Rojas / Lucas Delenikas

Account director: Jaime Vidal

Account Executive: Manuela Sorzana

Production company: Primo Bs. As.
Director: Nico & Martin

Executive producer: Caro Cordini

Producer: German Lentini

DP: Javier Juliá

Art direction: Magdalena Arrieta

Postproduction: Pickle House

Postproductor: Seba Lopez

Editor: Alejandro Hoijman

Txfer: Cinecolor (Daniela Rios)

Music: Ezequiel Kronenberg

Sound designer: Notdeaf Sound Design

Advertiser’s Supervisors: Ricardo Fernandez / Agustin Mostany / Matias Mediña

 

 

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lbbonline.com, Wed, 22 Aug 2012 16:36:00 GMT