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Deichmann Shows Us What Style Is with Bold Sneaker Campaign

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GREY Düsseldorf covers the variety of sneakers the shoe retailer has to offer with some vibrant films and prints

Deichmann Shows Us What Style Is with Bold Sneaker Campaign

Style is something different for everyone: some show it through their personality, others through the brands they wear, the things they think or simply do. Deichmann offers the right sneaker for every style. And big brands - Nike, Adidas, Puma and Fila for example. 

Under the campaign motto 'You have your style. We have the sneakers,' Deichmann will be showing new European films online on social media (YouTube, Instagram and Facebook). The campaign, from Grey Düsseldorf, illustrates the sneaker competence of Europe's largest shoe retailer and stages the diversity of models from international brands in a hip, raw street style.

"Our follow-up campaign to the Spring Flight again stands out clearly from conventional vignette formats," says Francisca Maass, CCO at GREY. "Film, typography and visual effects combine to create a fast-paced mix - with each style embodying exactly the world that suits the respective target group."

The campaign includes 20-second pre-rolls, a 60-second online version, and various social media formats that are specifically dedicated to individual styles. The films were produced by Czar Berlin under the direction of Hauke Hilberg in Belgrade. Post production was also provided by Czar. Supreme Music provided music for the spots.

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Music Company: Supreme Music

Production Company

Production Company: Czar Berlin

Director: Hauke Hilberg

Executive Producer: Thorne Mutert

Producer: Vincent Taeger

Photographer : I AM JOHANNES, Marie Zechiel (Assistant)

Production Assistants: Selena Hamilton

Creative Agency

Creative Agency: GREY Düsseldorf

Creative Director: Jörn Sonnenberg, Markus Werner

Art Director: Jan Billman

Business Director: Katrin Werthmann

Senior TV Producer: Torsten Gerst


Advertiser: Deichmann

Head of Marketing: Andreas Conze

Marketing Manager: Marcel Nawrath (Deputy)

Marketing: Barbara Droese

Social Media Manager: Ahu Guer (Senior)

Genres: People, Choreography, Action

Categories: Clothing and Fashion, Shoes, Fri, 26 Jul 2019 16:21:09 GMT