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Deichmann Hits the Streets with Sneaker Showcase Campaign

Creative 54 Add to collection
With Adriaan Louw directing the campaign, the film celebrates the strength of the individual in the community
Deichmann Hits the Streets with Sneaker Showcase Campaign

Adriaan Louw has directed an energetic new campaign film for German footwear retailer, Deichmann 

In line with their new sneaker campaign ‘The UNIQUE & UNITED’ the film showcases Nike, ADIDAS, Puma, Fila, Asics, Reebok, and Kappa together, celebrating the strength of the individual in the community. Deichmann stages its branded sneakers in authentic street style, and relies on real talent. UNIQUE & UNITED focuses on the collective and conveys the idea that uniqueness in a group is not only possible but stronger. The appearance shows how versatile sneakers can be worn without rules and conventions.

Director Adriaan Louw said of the campaign: “Shooting this in Cape Town, South Africa, was great as it is where I was born and raised. I was lucky enough to work with friends and people I’ve worked with in the past on skateboard trips and fashion editorial films. A city like cape town can be quite small, and the summer season can be filled with productions. We had to get creative with some of the scenes by finding places/streets already booked, as well as approaching parts of the city that has been used a lot in media in creative ways. We kept a good balance between shooting in traditional ways, but also sometimes I was bombing down a hill on my skateboard, camera in-hand. We try to keep things flexible to be able to adapt to whatever comes, like we had heavy rainfall partway through the day, so we had to split into two units. I ended up approving shots via video call, which was a little taste of ‘Zoom directing’ before the pandemic hit. Haha.”

“The creatives wanted to use a beatboxer in the film, so I created a concept around this by having her be the creator of the music that brings everyone together from different places and scenes, fitting the Unique and United campaign theme." 

"Having only recently started working more in commercial filmmaking, I was looking forward to working with bigger groups of cast. We ended up having a lot of shoes to cover, and our flexibility as a team came together to pull it off. Also, every time I shoot I’m finding better techniques to achieve shooting 16x9 and 9x16 on set. This is something we all need to become used to in the modern world of advertising", Andrew concluded.

The campaign film was shot in January this year, and released online at the end August. 


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Creative 

DIRECTOR: Adriaan Louw 

EXECUTIVE PRODUCER: Julian Dykmans 

PRODUCTION COMPANY: Cascade Germany

DIRECTOR UK REPRESENTATION: FAMILIA 

CREATIVE DIRECTOR: Bemo Lundgren 

ECD @ DEICHMANN: Marcel Nawrath 

DOP: Deon Van Zyl 

MOVI: Myron Mance 

STYLING: Lorena Maza 

Production

SERVICE PRODUCTION: North South Productions 

PRODUCTION: Eric Gukelberger 

PRODUCER: Amanda Arbuckle 

CAST COORDINATION: Jonathan Craytor 

PRODUCTION ASSISTANT: Gene Maree 

1ST AD: Marcy Trout 

2ND AD: Monica Manaka 

CASTING MANAGER: Stefanie Peters 

LOCATION MANAGER: Louis van Niekerk 

PRODUCTION MANAGER: Sheldon Klopper 

UNIT MANAGER: Vernon Marais 

PRODUCTION MANAGER OF STILLS: Frantz Birkholtz 

CHAPERONE: Leon Jansen 

STILLS EQUIPMENT / PRODUCTION: Yusufu Lule 

RUNNER STYLING / ART: Christian Mtsotsoyi 

UNIT ASSISTANT: Anwa Daniel 

SHUTTLE DRIVER: Antonio Gomes 

MOBILE HOME DRIVER: Ian Klopper 

AC / FOCUS PULLER: Matthew Mc Donald 

LOADER: Alexandre Ortscheit 

MOVI AC / FOCUS PULLER: Jem Rayner 

DIT: Brian Fleischman 

VT ASSISTANT: Waseem 

MUSIC SUPERVISOR: Daniel Lidchi

SOUND MIXER: Bert Roets 

GAFFER: Jean De Kock 

FILM LIGHTING ASSISTANT: Uri Maree SPARK

GRIP: Judas Banda 

GRIP ASSIST: Khaya Fokwana 

Styling 

SA STYLIST ASSIST 1: Jelena Jablanovic 

SA STYLIST ASSIST 2: Kirstin Gerber 

STEAMING: Veronica Swartz 

ART DIRECTOR / PROPS: Mark Davis 

ART DEPT. ASSIST: Fran Michel 

PRODUCT / PACKS: Ricky Aylward 

HAIR STYLIST / MUA: Dianna Asherson 

HAIR STYLIST / MUA: Kelly Paitaki 

MUA ASSIST: Cym Clarke 

MUA ASSIST: Eileen Hamer

Genres: People, Action

Categories: Shoes, Clothing and Fashion

FAMILIA, Thu, 08 Oct 2020 08:24:14 GMT