Imagination created the experience for part of the Land Rover Defender Launch
In December 2019, Imagination’s Defender VR experience was installed as a demo in the Unreal London Labs - Epic Games' first, fully dedicated client-focused space.
The recent VRLO event showcased award-winning demos powered by Unreal Engine, alongside exciting talks from industry leaders and networking opportunities at what's been described as London's most popular immersive meet up.
The London Lab in the heart of Fitzrovia is intended as an accelerator, supporting the creative community in London (and beyond) in the adoption of real-time game engine technology, specifically the Unreal Engine.
Imaginations’s adrenaline-fuelled virtual reality experience opened at the Frankfurt Motor Show to mark the launch of the new Land Rover Defender. It enables users to travel to the far reaches of the globe and train as an aerial photographer on Land Rover’s ‘Special Operations’ media team, where they compete with other users to capture the perfect photo of the SUV in action as it navigates testing terrain.
The experience uses Oculus headsets powered by gaming engine Unreal, all synced to 4D elements, including a motion platform to totally immerse the user.