Electriclime gif
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Defender VR Experience Features in Unreal London Labs

Virtual Production  92 Add to collection

Imagination created the experience for part of the Land Rover Defender Launch

Defender VR Experience Features in Unreal London Labs
In December 2019, Imagination’s Defender VR experience was installed as a demo in the Unreal London Labs - Epic Games' first, fully dedicated client-focused space. 

The recent VRLO event showcased award-winning demos powered by Unreal Engine, alongside exciting talks from industry leaders and networking opportunities at what's been described as London's most popular immersive meet up. 

The London Lab in the heart of Fitzrovia is intended as an accelerator, supporting the creative community in London (and beyond) in the adoption of real-time game engine technology, specifically the Unreal Engine.

Imaginations’s adrenaline-fuelled virtual reality experience opened at the Frankfurt Motor Show to mark the launch of the new Land Rover Defender. It enables users to travel to the far reaches of the globe and train as an aerial photographer on Land Rover’s ‘Special Operations’ media team, where they compete with other users to capture the perfect photo of the SUV in action as it navigates testing terrain.

The experience uses Oculus headsets powered by gaming engine Unreal, all synced to 4D elements, including a motion platform to totally immerse the user.
view more - Virtual Production
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Automotive, Cars

Imagination, Tue, 28 Jan 2020 14:55:42 GMT