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Creative in association withGear Seven
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Defend Against Insidious Double Dippers with Philadelphia's Double Diptector

14/12/2018
Advertising Agency
New York, USA
161
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Droga5 New York creates smart bowl using inconspicuous pressure sensors inside an average looking chip and dip bowl

Americans agree that double dipping is one of the biggest party fouls, but a recent survey revealed that 1 in 4 guests are secretly double dipping anyway. Philadelphia, the brand known for its high-quality cream cheese spreads, has teamed up with Droga5 New York to introduce its newest product, Philadelphia Dips alongside the Double Diptector, a smart device made to catch double dippers in the act. 

The world’s first Double Diptector is a smart device made up of a smart chip and dip bowl that pairs with the Double Diptector App. The Double Diptector catches double dippers in the act at social gatherings. The smart bowl uses inconspicuous pressure sensors inside an average looking chip and dip bowl. Once the bowl is paired with the Diptector app, it can track and catch with almost certainty if a person double dips. Using chip recognition technology (CRT), the Double Diptector follows every dip and alerts the app user with a loud alarm if someone double dips.


“Holiday parties and gatherings are the perfect time to serve our new Philadelphia Dips. However, we know it’s also a time when double dippers are rampant,” says Megan Magnuson, associate marketing director for Philadelphia. “That’s why we created the Philadelphia Dips Double Diptector. It will alert partygoers of double dippers, so they can protect their delicious Philadelphia Dips and avoid double dipping mishaps.”

One lucky bidder will win the Double Diptector when it’s auctioned on eBay. The auction begins today and ends December 15th, 2018. All proceeds will benefit Feeding America. To learn more about the Double Diptector click here