Deezer France Appoints MNSTR to 2023 Event Activations

Following a competition between several agencies, Deezer France has entrusted MNSTR agency with all of its event activations for 2023. The agency has designed and implemented a comprehensive plan revolving around unique experiences throughout the year.

The action plan begins with Deezer's return to the heart of the biggest music festivals of the summer: We Love Green, Garorock, Vieilles Charrues, Delta Festival, and Rose Festival. Deezer places festivalgoers and the collective at the centre by offering interactive experiences that allow them to create their own mini-festivals. Festival attendees can choose the name of their festival, define the line up and artistic direction, and leave with personalised merchandise.

In June, Deezer will also relaunch the 'La Relève project, which aims to showcase the talents who will shape the future of French rap. This ecosystem revolves around the creation of a unique mixtape launched during an evening event and supported by brand content, including an exclusive docu-series available on Deezer. The docu-series will follow the 12 artists in the heart of their creative process.

Deezer is also continuing its commitment with GP Explorer, an event that will return for its 2nd edition on September 9th. On this occasion, the brand will offer the public a new and unprecedented experience.

Other events will follow throughout the year 2023.