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Dee Rees' Hilarious 'Box Buster' Spot for Walmart's Oscar Ad Campaign Stars Mary J. Blige


Sci-fi short created by Anonymous Content, in partnership with VFX studio MPC team was made to be shown during the Oscars

Dee Rees' Hilarious 'Box Buster' Spot for Walmart's Oscar Ad Campaign Stars Mary J. Blige
Walmart continued to celebrate the art of storytelling at the 90th Oscars last night with three of Hollywood’s brightest creators: Nancy Meyers, Melissa McCarthy and Dee Rees.

Each directed a 60-second short film inspired by Walmart’s blue shipping box that premiered during the Oscars telecast.

While each story begins when the box arrives, what happens next has been uniquely interpreted by each director to showcase their individual styles and voices.

2018 Oscar nominee Dee Rees’ sci-fi story was action-packed, featuring a space captain, sand monster and an evil commander. Rees’ “The Box” stars fellow Oscar nominee and Mudbound collaborator Mary J. Blige, and two-time Olympic Gold Medal Boxer and WBC / IBF Super Middle Weight Champ Claressa Shields.

“This was an incredible opportunity for Dee to write and direct a branded film,” says Anonymous Content Managing Director and Partner, Eric Stern. “Walmart was a terrific creative partner who wholeheartedly embraced and supported her vision from start to finish.”

The production is led by women, including Mudbound Oscar-nominated cinematographer Rachel Morrison as Director of Photography, costume design by Colleen Atwood (Chicago and Memoirs of a Geisha), and production design by Hannah Beachler (Moonlight and Black Panther).

“We all know Dee is a fearless creative force, but with ‘The Box,’ she also brought an unexpected playful, otherworldly vision,” adds Executive Producer Lori Stonebraker. “We couldn’t be happier with the beautiful, inspiring story she chose to tell."

MPC worked closely with Anonymous Content’s Dee Rees to realize her vision of creating an epic sci-fi world. “It was great working with Dee and we all had absolute trust in her concept,” says Vadim Turchin, VFX Supervisor at MPC. “We had an amazing opportunity to use our talents to create a whole new world and a new character – the monster – turning it into something emotional and action-packed.”

Grae Revell, Lead Animator at MPC, added: “Being able to create creatures like the giant alien monster with tentacles is why we work in VFX; it allows us to channel our inner child. Creating new worlds entirely from scratch also enabled us to be really creative, giving life to new environments such as outer space and inside the hive.”


Post Production / VFX
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Anonymous Content, Tue, 06 Mar 2018 11:37:23 GMT