Declan J Donovan Tells Real Stories of Self Esteem for Video 'Perfectly Imperfect'

Papaya Films’ Dan French directs new music video for Declan J Donovan ‘Perfectly Imperfect’.

“Telling the stories of real people 'Perfectly Imperfect' sheds a light on some of the negative effects of social media on people's body image and self-esteem. Mixing the worlds of music promo and documentary to create an honest representation of what it means to be 'Perfectly Imperfect.” director Dan French. 

Dan adds “It's not often an opportunity to pitch on something with real heartfelt meaning comes across your desk. As soon as I read the brief I knew there was a chance to create something that would hopefully touch people and make a comment on an aspect of our lives that we only recently started talking about. Social media has just recently begun to be put into the limelight for some of its negative effects on mental health and it's likely something all of us have experienced whether we are aware of it or not. It was an incredible experience to hear all the stories from the people that applied to the casting call and to work with this brave group who were totally willing to share their experiences with me and work to recreate some of these moments on screen. The performances were raw because they were real and I'll remember those moments on set for a long time to come.”