Fri, 22 Jan 2016 12:52:37 GMT
The French sport retailer giant Decathlon turns 40 this year. What some might not know is that for 40 years they have been a leading innovator in sporting equipment, developing classic objects such as the portable basketball hoop by Kipsta, the snorkeling mask Easybreath by Tribord and a tent by Quechua that assembles in 2 seconds.
The products are used everyday by millions of people and you can’t help but wonder how we did without them. Hang on – what did we do before?
Inspired by Decathlon’s wide range of innovative products, BETC shopper takes us on a little journey in time back to when sweaters lived dangerous lives as football goals and putting up a tent could take even the most experienced camper an hour of cursing.
Following a teasing phase on Decathlon’s Facebook page, the film is launched on the 20th of January. Fans are invited to share their own sport related childhood memories.
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Categories: Sports and Leisure, Outdoor EquipmentBETC Paris, Fri, 22 Jan 2016 12:52:37 GMT