Bohemia Group, part of STW, has been appointed as lead agency to launch an innovative new online financial services brand, DealMax; Australia's first customer-direct-to-bank private quoting service for home loans, personal loans, car loans and term deposits. DealMax connects customers online with participating financial institutions any time, day or night. They anonymously enter information about their home loan, personal loan, car loan or term deposit requirements and receive live quotes in a matter of minutes.
Pedro Goncalves, CEO, DealMax said: “In Bohemia I have found the perfect communications partner, able to help me develop a brand strategy grounded in consumer insight, a creative idea, creative execution, media strategy and media buying”.
Vanessa Briese, Insights Director, Bohemia, said: “Focusing on the home loan market, consumers responded positively to the idea of an independent service that took the hard work out of finding the right home loan for them. As opposed to customers chasing financial institutions, they loved the idea of big and small lenders actively coming to them, competing for their business and offering great deals from reputable brands they may never have considered otherwise”.
The communications program will introduce people to the idea that a better deal exists in the world of home lending via an animated character Max, developed in creative partnership with Yolo. Max will feature in TV, radio, digital and outdoor, prompting customers to ask, ‘What’s the real deal Max?’.
Chris Christofi, Head of Strategy, Bohemia said: “We are excited by the opportunity to work alongside a start up with such an innovative product and a clear, direct business model”.
Bohemia is majority independently owned and proudly part of STW, Australasia’s leading marketing content and communications group.
Pedro Goncalves; CEO, Deal Max
Owen Harris; Head of Business Development, DealMax
Chris Christofi; Head of Strategy, Bohemia
Vanessa Briese; Insights Director, Bohemia
Pip Bingeman; Business Manager, Bohemia
Justine Metcalfe & Paul Fenton; Creative Partners, YOLO
Jacqui Gillies; Producer, YOLO
Jane Byrne; Producer, Teaspoon Films
Categories: Banking, Financelbbonline.com, Tue, 24 Sep 2013 04:40:22 GMT