Toby Pschorr has been officially appointed as chief executive officer of VOLTAGE, taking over the management of the new Berlin-based customised agency for Volkswagen.
The pitch for the worldwide Volkswagen account, which was announced in 2018, has expanded DDB's scope of work. Since the pitch decision, the Omnicom Group, together with DDB, will be responsible for Volkswagen in the EMEA region, India, Australia, Russia and in South America with Almap BBDO.
An international Omnicom team led by Toby Pschorr was responsible for retaining the Volkswagen business. Pschorr, former global business director for the automotive client, will take over responsibility for 14 offices worldwide with a total of more than 460 employees as the CEO of Volkswagen’s Powerhouse VOLTAGE worldwide. Pschorr will report directly to Pietro Tramontin, CEO DDB EMEA and global CEO Wendy Clark. He is a member of DDB's worldwide Executive Board.
Toby Pschorr has handled Volkswagen business at DDB since 2012. In 2015, as global business director, he took over the lead of the agency group's largest global mandate. Pschorr accompanied numerous cross-market brand and product launch campaigns and coordinated 24 international DDB agencies.
On his new role as CEO VOLTAGE worldwide, Pschorr says: "VOLTAGE is a tailor-made Omnicom agency for the client Volkswagen consisting of 14 offices. After the successful tender last year, I am looking forward to work with the VOLTAGE staff worldwide to support the Volkswagen brand internationally."
Pietro Tramontin, CEO and president DDB Europe, comments: "In last year's global invitation to tender for the Volkswagen brand, the entire network has come together and risen to the challenge. I am very proud of the team’s performance. Toby Pschorr has made a significant contribution to this success and will now lead VOLTAGE worldwide, servicing the Volkswagen brand."
Previous positions in Toby Pschorr’s career included Santo, BBH, Fallon and WCRS, where he worked for brands such as Skoda, Audi, Sony, Coca-Cola, Vodafone, BMW, Unilever and Nestlé.