DDB Worldwide Appoints Tomas Gonsorcik as Global Chief Strategy Officer

DDB Worldwide announces today that Tomas Gonsorcik has been elevated from chief strategy officer, North America to global chief strategy officer. In this new role, Tomas will oversee the strategy practice across DDB’s global network of creative agencies. He will partner closely with Alex Lubar, as well as global president and chief operating officer Glen Lomas, and newly appointed Chaka Sobhani, president and chief creative officer, International. He will also join DDB’s global leadership team and partner with DDB global planners and creative teams to inspire creativity that has the power to move consumers and impact positive change in their behaviour.

Originally from Slovakia with London and NYC agency experience, Tomas has led strategy on global brands such as The Coca Cola Company, New Balance, The Ford Motor Company, Colgate-Palmolive and McDonald’s. Since joining the network in September 2022, Tomas has focused on codifying DDB’s strategic excellence into a universal language for the network’s global planning community with a focus on emotional advantage, creative impact and effectiveness.

Tomas has also initiated DDB’s partnership with Parley For The Oceans, becoming DDB’s sustainability spokesperson. He is a member of DDB’s Global Sustainability and AI Councils and is leading the ongoing development of proprietary strategic tools with DDB’s Global Strategic Council that are used to impact effective creativity that fuels client growth. Tomas is also the co-chair of the 4A’s Strategy Committee and sits on the WARC Global Effectiveness Council. He previously served as chief strategy officer at VMLY&R. 

Said Alex, “Tomas is an outstanding strategist, who combines brand smarts with a deep understanding of the modern consumer. He knows how to lead and inspire people from the front. A true partner, he epitomises the DDB belief that you should be talented and nice. We are lucky to have him join our global leadership team.”

Said Tomas, “It’s been an incredible ride since joining DDB North America last year, contributing to the transformation of DDB Chicago and adam&eveDDB NYC while building connections with our global community of some of the best agencies in the industry. This is a very special agency network and it not only shows in our unique culture that you can feel in every office, but in our talent and our world class creative product. It is an absolute honour to now have the opportunity to spotlight, scale and accelerate our strategic product on a broader, worldwide level. To do so with Chaka, Alex, and the global leadership team while carrying forward the legacy of Bill Bernbach’s agency, is a dream come true.”

Tomas will work primarily out of DDB’s global headquarters in NYC.