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DDB Worldwide and Fluid Party with Presidents
14/08/2012
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New York Lottery campaign goes raving with the founding fathers
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Proving that you don't have to spend money to have fun with money, DDB Worldwide recently tapped Fluid Editorial to deliver a range of post-production services on a raucous new spot for the New York Lottery.
 

The campaign features iconic US presidents tearing it up at a beach rave – bringing a whole new meaning to partying with your good friends Washington, Lincoln, Franklin and the rest. With shades of Jersey Shore and Ibiza Uncovered, the spot directed by Dave Meyers of @radicalmedia shows the various Mr Presidents hooking up with fellow partygoers, smoking suspect substances, scarfing burritos and enjoying what looks like vodka melon. Fluid editor John Piccolo to give a spliced-up party vibe to the spot.
 
This commercial follows on from New York Lottery’s previous spot, a Walking Dead-inspired ad that saw a hoarde of lumbering zombies shuffling through a deserted city in a quest to get their decayed paws on a ticket.
 
Client: NY Lottery
Spot : Beach Party :30 
Air Date: August 2012
 
Agency: DDB Worldwide
CCO: Matt Eastwood 
Group CD: Rich Sharp
CD: Mike Sullivan
Head of Production: Ed Zazzera
Executive Producer: Walter Brindak 
 
Production Co.: @radical media
Director: Dave Meyers
EP: Jim Bouvet, Maya Brewster
Head of Production: Frank Dituri
Line Producer: Angie Revell 
 
Editorial Co: Fluid
Editor: John Piccolo
Assistant Editor: Dan Ratcliff
Executive Producer: Laura Relovsky 
 
Post-production Co.: Fluid
Flame/Online: Wes Waldron
 
Color Grading: Co 3
Colorist: Tom Poole 
 
Mix: Mr. Bronx
Mixer: Dave Wolfe 
 
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