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DDB Worldwide and Fluid Party with Presidents

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New York Lottery campaign goes raving with the founding fathers

DDB Worldwide and Fluid Party with Presidents

 

Proving that you don't have to spend money to have fun with money, DDB Worldwide recently tapped Fluid Editorial to deliver a range of post-production services on a raucous new spot for the New York Lottery.
 

The campaign features iconic US presidents tearing it up at a beach rave – bringing a whole new meaning to partying with your good friends Washington, Lincoln, Franklin and the rest. With shades of Jersey Shore and Ibiza Uncovered, the spot directed by Dave Meyers of @radicalmedia shows the various Mr Presidents hooking up with fellow partygoers, smoking suspect substances, scarfing burritos and enjoying what looks like vodka melon. Fluid editor John Piccolo to give a spliced-up party vibe to the spot.
 
This commercial follows on from New York Lottery’s previous spot, a Walking Dead-inspired ad that saw a hoarde of lumbering zombies shuffling through a deserted city in a quest to get their decayed paws on a ticket.
 
Client: NY Lottery
Spot : Beach Party :30 
Air Date: August 2012
 
Agency: DDB Worldwide
CCO: Matt Eastwood 
Group CD: Rich Sharp
CD: Mike Sullivan
Head of Production: Ed Zazzera
Executive Producer: Walter Brindak 
 
Production Co.: @radical media
Director: Dave Meyers
EP: Jim Bouvet, Maya Brewster
Head of Production: Frank Dituri
Line Producer: Angie Revell 
 
Editorial Co: Fluid
Editor: John Piccolo
Assistant Editor: Dan Ratcliff
Executive Producer: Laura Relovsky 
 
Post-production Co.: Fluid
Flame/Online: Wes Waldron
 
Color Grading: Co 3
Colorist: Tom Poole 
 
Mix: Mr. Bronx
Mixer: Dave Wolfe 
 
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lbbonline.com, Tue, 14 Aug 2012 10:01:26 GMT