DDB Worldwide, part of Omnicom Group, was named “Network of the Year” and Tribal Worldwide Morocco was named “Digital Agency of the Year” at the 2018 African Cristal Festival, which took place in Marrakesh, Friday May 4th. The network was awarded across nine categories: Digital, Film, Film Craft, Integrated, Outdoor, Press, Promo and Direct and Radio, as well as African Culture.
The DDB agencies in Morocco took home an impressive six Gold for clients such as Mondelez, Royal Air Maroc and Umnia Bank. In addition, the agency in Egypt took home the Grand Crystal in Film for “Mother Russia” Tiger, and Film Gold for Hyundai “Italy Didn’t Make It”.
Glen Lomas, DDB Worldwide Executive Officer for Africa, says: "This is great news and particularly satisfying that so many of our agencies across the region were recognised and contributed to the win - Morocco, Nigeria, South Africa, Kenya, Egypt and even Mauritius! We were also present across many categories, from digital and integrated to film, print and outdoor. It must be said that the competition was particularly fierce this year - there is no question that all networks and agencies across Africa are producing inspiring work that will capture the attention of the world."
Amine Bennis, CEO DDB Morocco Group, says: "This year is fantastic for the entire DDB community, and we'll celebrate together. What is awarded is not just genius artistic talent, but a collective ability to create conversation about what matters to African people. The digital era allows African creativity to be unleashed, women to be empowered, and local culture to be embraced. Winning these awards proves we are completely committed to succeed in this.”
This year’s Network of the Year win marks the second time in three years that DDB has taken home the title. DDB was also named Network of the Year in 2016. In addition, Omnicom was recognised as Holding Company of the Year at the 2018 event.