DDB Warsaw Lands PEPCO Creative Account Across Europe

Pepco, the popular European store chain offering clothing and home products, has selected DDB Warsaw to provide creative and strategic services in Europe. DDB Warsaw will take over the duties of the current agency which has served Pepco since 2016.

The tender was opened last September. DDB Warsaw will be responsible for comprehensive brand services in the areas of strategy and creation for Europe. This is a big challenge not only for DDB Warsaw as the Polish agency will cooperate with DDB network in tailoring the creations for European markets.

Pepco has been growing rapidly. The chain is present in several markets in Europe with its 3,000 stores already thriving there. In 2023, the chain plans further growth including entering two new markets, an increase in the number of employees, and opening of 500 more stores.