DDB Sydney has become the only agency across Asia-Pacific to make the prestigious 2022 Contagious Pioneers list, featuring just eight of the best and bravest agencies on the planet.
Contagious, a creative and strategic intelligence service based in London, describes the annual round up as a handful of agencies that consistently set the standard for innovation and creative excellence in marketing.
The 2022 winners (in alphabetical order) are:
Contagious selects the Pioneer agencies based on rigorous analysis of the work covered in its intelligence tool, Contagious Online.
Only campaigns that demonstrate the highest levels of creativity and strategic thinking pass the filter for this tool. Pioneer agencies are those that had multiple campaigns featured throughout 2021 which also performed well against other metrics, such as the ratio of campaigns created to the number of clients, and whether they were chosen for more in-depth coverage.
Contagious editor Chloe Markowicz said: “At Contagious, we’re laser-focused on the best of the best marketing. We don’t discriminate based on region, product sector or media channel as long as the work showcases incredible creative and super-smart strategic thinking. And this year’s Pioneer agencies exhibited a real breadth of capabilities. They produced everything from ground-breaking digital campaigns to stop-you-in-your-tracks outdoor ads and TV campaigns that challenged the rules of the medium. A host of clients were represented across sectors as varied as personal care and automotive, financial services and food.
“But what unites each one of the 2022 winners is that they created work that was bold, ambitious, and memorable, the kind of advertising you see and wish you had come up with. This year’s crop of agencies created trailblazing work that stands out, truly fitting the accolade of a Contagious Pioneer.”