DDB Sydney continues to attract the best talent
from all over the globe, with recent hires adding even more weight to its impressive pool of creative talent.
The new hires include
Argentinian creative duo Nicolas Smith (centre), senior art director and
Damian Martinez (left), senior copywriter; Canadian art director Alex
Newman and Sian Binder (right) and Dave Govier as creative partners on
Argentina is worldly known for its football, beef and
the Tango, but you can also add talented creative minds to that list.
Smith and Martinez are, as far as they know, the first Argentinian
creatives to have crossed the Pacific to Australia.
Both born and raised in Buenos Aires, Smith and Martinez became a team
back in early 2013 at Ogilvy Argentina. They then moved to BBDO and
later to Wunderman.
Together, they've won awards at major
creative festivals across the world, including Cannes Lions, D&AD,
Clio, London International Awards (LIA) and Effie, most notably for
"Life Signs" for La Voz del Interior Newspaper in 2013 (which won Gold
in Outdoor at Cannes) and The Beer Tooth Implant in 2015 (which won
Titanium at Cannes).
DDB Sydney is their fourth agency together and their biggest move yet.
Says Smith: "We're very excited to work alongside some of the best creatives in Australia and the world."
Says Martinez: "I'm loving this place. I even enjoy eating Vegemite."
joins DDB with a swag of international awards under his belt, including
Cannes Lions, The AToMiC Awards, The One Show, The New York Festival
and London International Awards. In 2014 he was named 'Top 30 Under 30'
by Marketing Magazine.
Newman said he was drawn to DDB's drive
for world class creative and is looking forward to building projects
that stretch the boundaries of what is considered 'advertising': "Ben
(Welsh, CCO) has put together a powerful team, talent from all over the
world, which has created this kind of hot bed of creativity. It's an
exciting time to be joining DDB."
Binder and Govier join DDB as
creative partners on McDonald's. They have won a bunch of awards between
them, including Cannes Lions, One Show, Clios and D&AD.
head of art at Ogilvy Sydney, Binder is renowned for jointly running
Coca Cola, while globe trotter Govier most recently freelanced at The
Monkeys, Leo Burnett and Cummins&Partners after returning to Sydney
from the legendary Saatchi's London.
Binder, who has worked on
impressive award winning campaigns with talented creatives, said she's
always admired DDB's work: "I'm excited to join DDB on the Macca's team.
DDB and McDonald's have a well-established partnership and I'm looking
forward to working alongside such collaborative and passionate people.
And the opportunity to work on one of Australia's most loved brands made
the decision to move to DDB an easy one."
as copywriter and creative director so far include winning the
prestigious Carlsberg European Cup TVC for a small independent agency,
helping the people of Ireland have another reason to drink alcohol in
moderation by creating the outrageously successful Arthur's Day annual
celebration, along with Guinness' very first global TVC which picked up a
Says Govier: "Some things I look forward to doing
more of include creating great film, digital, outdoor, print, events,
promos, shelf-wobblers and any other ways we haven't yet thought of to
make famous work."
DDB Sydney CCO Ben Welsh said he was excited to welcome these outstanding creatives to his team.
Welsh: "DDB Sydney is growing, in a very deliberate way. Our focus on
diversity across the board, including getting more women into creative
and management roles, continues to attract top class international and
home grown talent, and means we continue to deliver stand out work for