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DDB San Francisco's Alternative Ad for Energy Upgrade California Shines a Light on Energy Saving

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The solar powered 'Better off Billboard' was powered up for Earth Day to inspire Californians to make greater energy saving efforts

DDB San Francisco's Alternative Ad for Energy Upgrade California Shines a Light on Energy Saving

DDB San Francisco created a clever way for Energy Upgrade California to “shine a light” on energy conservation in honour of Earth Day.

In order to demonstrate that together we’re #BetterOff, the lights on a billboard in the Los Angeles area were turned off for a night, creating an alternative advertisement supporting the Energy Upgrade California initiative on top of the existing advertiser’s message. 

Lighting this billboard space usually consumes a great deal of energy, but this idea transformed the out of home placement into an off-the-grid media space. Using a special solar powered material, the Energy Upgrade California message illuminated, taking over the existing billboard once it became dark outside. The #BetterOff billboard, which was located on the 405 Freeway in Los Angeles, emphasised the need for every Californian to make an effort to save energy.

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DDB North America, Tue, 24 Apr 2018 22:26:07 GMT