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DDB San Francisco Says 'Why Wait?' for New Qualcomm Campaign

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New campaign launches with Qualcomm Invisible Museum installation at CES

DDB San Francisco Says 'Why Wait?' for New Qualcomm Campaign

DDB San Francisco has launched a new campaign for wireless technology company Qualcomm, which includes a set of new videos, as well as the company’s experiential initiative, Qualcomm Invisible Museum, premiering at CES this week.

The new campaign is a continuation of its 'Why Wait' global effort that debuted last spring to establish Qualcomm’s inventive spirit and essential role in driving progress in the mobile industry and beyond. The work targets tech influencers and includes two compelling initiatives: Qualcomm Connections Series (videos) and Qualcomm Invisible Museum (CES installation).

'The Date,' the first video in the Qualcomm Connections Series, follows a couple through a night out in a smart city and smart home, showcasing how Qualcomm technology is shaping the Internet of Things. Two additional videos – 'The Festival' and 'The Terminal' – illustrate Qualcomm’s innovations in mobile and cognitive technology and will launch in February and March this year, respectively. True to the nature of the content, the videos will be connected online across, Instagram, Facebook, YouTube and custom digital units.

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Post Production / VFX

Post Production Company: Speakeasy (in house DDB content Studio)

Production Company

Director: Ben Tricklebank

Production Company: Tool


Creative Director: Kelly Bayett

Sound Design: Barking Owl


Editor: Michael Moore and Joel Hopper

Creative Agency

Chief Strategy Officer: Stuart Hazelwood

Creative Agency: DDB San Francisco

Designer: Andre Cabral

Head of TV / Production: Jon Drawbaugh

Integrated Producer: Adrian Hernandez

Strategy Director: (Associate) Meghan Tetwiler

Associate Creative Director: Dan Read, Michelle Sjoberg, Aaron Sanchez

Genres: Dialogue

Categories: Mobile Network, Consumer Electronics

DDB North America, Fri, 08 Jan 2016 11:51:30 GMT