The new film, by director Martin Kalina, addresses the things we do that makes us human
Eating in space, going to school through deserts and forests, sleeping heaped up in hotel capsules in Tokyo, finding ingenious solutions for entertainment, refreshment, or communications, or even learning to put on makeup in the bus: People have always adapted to their environment. Today, city dwellers perpetuate - sometimes even without realising it - this tradition of adaptation.
It is this insight that Volkswagen has chosen to use to address the issue of responsibility. Just a few weeks after the film 'Nothing' which approached the issue of car safety from a terribly human angle, DDB Paris releases a new film presenting the brand's innovations. Vehicles that are electric, rechargeable hybrids, that run on ethanol fuel, with cylinders that deactivate to control consumption... just some of the equipment today improving the automobile that the brand presents as an entirely natural technological evolution for its models. After all, if humans have managed to adapt to all situations, the car may well do the same.
Under the direction of director Martin Kalina (Big Productions), the film presents several daily but not so commonplace scenes: eating in a spaceship, enjoying the first rays of sun on the terrace, sleeping on the mountainside for the more adventurous. A touching point of view on our days, accompanied by notes on a piano.