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DDB Paris Launches Fairy Tale Campaign for Ubisoft's Ghost Recon Breakpoint

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Five stylised films have been captured in-game to highlight new features
DDB Paris Launches Fairy Tale Campaign for Ubisoft's Ghost Recon Breakpoint

For the upcoming launch of Ghost Recon Breakpoint, DDB Paris has created five fairy tale-themed short stories to help players embodying the in-game 'Ghosts' to face their new enemies, the 'Wolves'.

The latest instalment of the Ghost Recon franchise will release on the 4th of October and boasts some new features for players to enjoy and reinforce their in-game survival experience.

These features include camouflage, nursing your own injuries, carrying teammates to safety and providing them with care, or using fighting drones to attack your enemies remotely. 

Each of these features are introduced through 5 OVNI films taking form of children's fairy tales. Captured entirely in-game, these films were transformed thanks to animations inspired by Pop Culture (classic animated cartoons, manga’s, comics). They were realised by Blinkink animation studio and artist directors Stevie Gee & Essy May. These stories are carried by an original music composition signed by Tom Player.

Check out each of the short films in the video below:

DDB Paris has worked in collaboration with the Canadian studio Altar Creative to capture the Gameplay.

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Sound

Original Score: Tom Player

Sound Design: Claire Bilyard @Offset Audio

Sound Design & Mix: Machine Sound

Sound Producer: Matej Oreskovic

Voice Over: Paul Ridley

Animation

Animation: Andrew Thomas Neil Clarke, Jac Clinch, Bishoy Gendi, Reg Isaac

Animation Assistant: Aude Carpentier, Yu Knifeson, Kat Michaelides, Christina Nerland, Andreia Serrano

Compositors: Sean Martin, John Taylor, Rob Ward

Designers: Stevie Gee & Essy May

Client

Advertiser: Ubisoft

Production Company

Director: Essy May and Stevie Gee

Production Company: Brunch Studio and Blink Ink

Creative Agency

Account Managers: Marie-Élise Archambaud, Nicolas Carlotti, Marilou Vauth

Agency: DDB Paris

Art Director: Clément Oberlin

Copywriter: Clément Oberlin

Creative Director: Alexander Kalchev

Producers: Marine Rolland, Anne Girod

Strategic Planning: Sébastien Genty, Dominique Castellano

Genres: Animation

Categories: Consumer Electronics, Gaming Consoles

DDB Paris, Tue, 03 Sep 2019 13:58:32 GMT