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DDB Paris Celebrates the Joys of Life for for French Road Safety Spots

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Arnaud Desplechin directs the poetic campaign focusing on the little moments in life

DDB Paris Celebrates the Joys of Life for for French Road Safety Spots

No road hazard, no drama, no brutal crash that makes you jump out of your seat. Far from the feelings of fear and guilt often used in this type of communication, the new road safety campaign by DDB Paris is a celebration of life. 

Every print and every films immerses us into a small, intimate, cheerful moment: a man singing in his bath, a couple making love, a family playing a game… each slice of life expresses, in its own way, the happiness of being alive, and urges us to think twice before taking a risk on the road; to reconsider what really matters. 

The films are beautifully directed by renowned French movie director Arnaud Desplechin, who used long takes to create immersive, poetic and authentic moments. 

After a gloomy year and as the French start to recover a greater freedom of movement, let’s bet love and happiness will be stronger lever than fear to change people’s behaviour on the road. 

The campaign airs on TV, press and digital media. 

Father and girl
Time's up
Living together Print
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Client: Délégation à la sécurité routière

Client manager: Marie Gautier-Melleray


Executive Creative Director: Alexander Kalchev

Creative Director: Alexis Benbehe and Pierre Mathonat

Copywriter: Benoît Oulhen

Art Director: Mickael Jacquemin


Agency Producer: Corinne Persch, Gaëlle De Pompignan

Agency manager: Vincent Léorat, Andéole Vu Dinh Ba, Romane Philippe

Planner: Sébastien Genty, Déborah Tapia


Production Company: Phantasm

Producer: Gary Farkas

Director: Arnaud Desplechin

Post Production

Post production: Mikros/MPC

Sound Production: Maul Productions/Studio5

Music: Véronique Sanson – Chanson sur ma drôle de vie

Media: Dentsu

Genres: People, Storytelling, Dialogue

Categories: Road safety, Corporate, Social and PSAs

DDB Paris, Mon, 25 Jan 2021 16:21:38 GMT