Peach
dlmdd
Gear Seven/Arc Studios/Shift
I Like Music
liahome
mo-sys
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

DDB Paris Celebrates the Joys of Life for for French Road Safety Spots

895

ADD TO COLLECTION

Arnaud Desplechin directs the poetic campaign focusing on the little moments in life

DDB Paris Celebrates the Joys of Life for for French Road Safety Spots

No road hazard, no drama, no brutal crash that makes you jump out of your seat. Far from the feelings of fear and guilt often used in this type of communication, the new road safety campaign by DDB Paris is a celebration of life. 

Every print and every films immerses us into a small, intimate, cheerful moment: a man singing in his bath, a couple making love, a family playing a game… each slice of life expresses, in its own way, the happiness of being alive, and urges us to think twice before taking a risk on the road; to reconsider what really matters. 

The films are beautifully directed by renowned French movie director Arnaud Desplechin, who used long takes to create immersive, poetic and authentic moments. 

After a gloomy year and as the French start to recover a greater freedom of movement, let’s bet love and happiness will be stronger lever than fear to change people’s behaviour on the road. 

The campaign airs on TV, press and digital media. 


image
Living together Print

CREDITS

Agency / Creative
Media
Production
Post Production / VFX
Music / Sound
video
Time's up

CREDITS

Agency / Creative
Media
Production
Post Production / VFX
Music / Sound
video
Father and girl

CREDITS

Agency / Creative
Media
Production
Post Production / VFX
Music / Sound
video
Couple

CREDITS

Agency / Creative
Media
Production
Post Production / VFX
Music / Sound
video
Bath

CREDITS

Agency / Creative
Media
Production
Post Production / VFX
Music / Sound

CREDITS

Agency / Creative
Media
Production
Post Production / VFX
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Dialogue, Storytelling, People

Categories: Road safety, Corporate, Social and PSAs

DDB Paris, Mon, 25 Jan 2021 16:21:38 GMT