Mon, 25 Jan 2021 16:21:38 GMT
No road hazard, no drama, no brutal crash that makes you jump out of your seat. Far from the feelings of fear and guilt often used in this type of communication, the new road safety campaign by DDB Paris is a celebration of life.
Every print and every films immerses us into a small, intimate, cheerful moment: a man singing in his bath, a couple making love, a family playing a game… each slice of life expresses, in its own way, the happiness of being alive, and urges us to think twice before taking a risk on the road; to reconsider what really matters.
The films are beautifully directed by renowned French movie director Arnaud Desplechin, who used long takes to create immersive, poetic and authentic moments.
After a gloomy year and as the French start to recover a greater freedom of movement, let’s bet love and happiness will be stronger lever than fear to change people’s behaviour on the road.
The campaign airs on TV, press and digital media.
Client: Délégation à la sécurité routière
Client manager: Marie Gautier-Melleray
Executive Creative Director: Alexander Kalchev
Creative Director: Alexis Benbehe and Pierre Mathonat
Copywriter: Benoît Oulhen
Art Director: Mickael Jacquemin
Agency Producer: Corinne Persch, Gaëlle De Pompignan
Agency manager: Vincent Léorat, Andéole Vu Dinh Ba, Romane Philippe
Planner: Sébastien Genty, Déborah Tapia
Production Company: Phantasm
Producer: Gary Farkas
Director: Arnaud Desplechin
Post production: Mikros/MPC
Sound Production: Maul Productions/Studio5
Music: Véronique Sanson – Chanson sur ma drôle de vie
Genres: People, Storytelling, Dialogue
Categories: Road safety, Corporate, Social and PSAsDDB Paris, Mon, 25 Jan 2021 16:21:38 GMT