DDB New Zealand is the only Kiwi agency to win a prestigious Webby Award for their ‘Demand Equal Pay’ campaign for the YWCA, in the Corporate Responsibility section. DDB NZ’s success also contributed to Tribal DDB Worldwide taking top honours as Agency of the Year at the 17th Annual Webby Awards.
The wins round off a month of international accolades for DDB as ‘Demand Equal Pay’ and Hutchwilco ‘Secret Fishing Spots’ were recognised internationally at D&AD Awards 2013.
The ‘Demand Equal Pay’ campaign put the spotlight on pay disparity in New Zealand with women paid 10% less, for doing the same job as men. Through TV, print, online, and experiential, this campaign highlights how absurd it is for the two genders to be treated differently when it comes to money.
DDB Creative Director, Aaron Goldring, says winning a Webby for ‘Demand Equal Pay’ is the ultimate honour.
“The Webby Awards are often described as the Oscars of the internet, for digital geeks it’s the highest honour. This win is testament to the fantastic digital specialists we have at DDB and reflects the impact a digitally integrated idea can have. “We’re proud to have played a role in highlighting an important issue in New Zealand,” says Mr Goldring.
DDB New Zealand Managing Director, Justin Mowday, says the Webby Award recognition adds yet another string to the agency’s bow.
“To have our digital and creative capabilities acknowledged on a world stage again is an honour we don’t take lightly. To have our work sitting alongside that of celebrated brands such as Coca-Cola and Tumblr is a real accomplishment for us and our clients,” says Mr Mowday.
Hailed as the "Internet's Highest Honour" by The New York Times, this year's Webby Awards received more than 11,000 entries from over 65 countries globally. From the thousands of entries submitted to The Webby Awards, only seven percent, five in each category, are recognised as nominees.