senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

DDB NZ Uses Puppies and Grandma to Make Kiwis Care About AA Insurance

11/05/2017
Agency
Auckland, New Zealand
56
Share
Campaign produced by Scoundrel promotes AA's home and contents insurance
AA Insurance by its very name is better known as the expert in car insurance. Tasked to bring awareness to the fact AA Insurance also offer award-winning home and contents insurance, DDB has created this new campaign.

The strategy for the work was simple; insurance is boring and it's hard to make people care so DDB called in some unique talent that was impossible to ignore.





Says Shane Bradnick, ECD, DDB: "AA Insurance really care about their customers and they have the awards that prove it. However, the truth is that people don't think about, let alone care about insurance, until they need it. What they may care about is grannies, puppies or delicious looking pancakes. So, we thought if we put those things in front of a giant logo, and it made people smile, laugh or even hungry, then it may also help them remember that AA Insurance offers home and contents, and to sign up before they actually need insurance."

Says Melodie Vickars, brand, sponsorship and acquisition manager for AA Insurance: "This collection of work tackles a business problem for us in an honest, upfront and interesting way. Besides, what other insurance provider can offer to make you feel all 'warm and gooey inside', just like your favourite chocolate pudding?"

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
More News from DDB New Zealand
Hires, Wins & Business
David McIndoe Returns to DDB Aotearoa as CSO
05/12/2024
34
0
ALL THEIR NEWS
Work from DDB New Zealand
Find Your Wonderful
New World
11/11/2024
17
0
Forever Young
Olivani
10/11/2024
17
0
Grimace's Kiwi Roadie
McDonald's
31/10/2024
26
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0