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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

DDB NZ and Warehouse Stationary Put the Creativity into Christmas

30/11/2018
Advertising Agency
Auckland, New Zealand
93
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Campaign encourages Kiwis to put some personalised creativity into their Christmas gift-giving
Warehouse Stationery has this month launched a new TVC via DDB New Zealand.

The new spot, Gifts for Nan, features Kiwi actor Nikki Si'ulepa surprising her real-life nan (Leiataua) with an escalating series of gifts, produced in-store at Warehouse Stationery.

While Leiataua knew there would be filming, she had no idea what Nikki had lined up, making for a fantastic series of genuinely heartfelt reactions.



Screen Shot 2018-11-30 at 7.21.27 am.jpgJonathan Waecker, chief marketing officer, The Warehouse Group, says they loved the idea of using a real relationship to bring Warehouse Stationery's personalised gifts to life.  

Says Waecker: "Taking Nikki's creativity and humor and blending that with our range of personalisation options to celebrate her relationship with her Nan has resulted in a really charming, slightly quirky campaign and we hope New Zealanders like it as much as we do."

Waecker says Warehouse Stationery isn't necessarily seen as a traditional Christmas retailer, so it was important to provide gifting inspiration and encourage Kiwis to think outside of the box: "We wanted to highlight that Warehouse Stationery has an amazing range and the ability to create special one-of-a-kind gifts which are ideal for Christmas."

Damon Stapleton, chief creative officer at DDB, says the new spot brings a great sense of authenticity to a genre of advertising that can sometimes overreach in the attempt to tug the seasonal heartstrings.

Says Stapleton: "While the set-up is larger than life, Nikki's heartfelt creativity and her nan's genuine reactions feel so real - I think it's something Kiwis will really connect with.

The campaign will reach all of New Zealand through a unified strategy across social, digital video, in-store, programmatic display and TV.  
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