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DDB NZ and Warehouse Stationary Put the Creativity into Christmas

Creative 209 Add to collection

Campaign encourages Kiwis to put some personalised creativity into their Christmas gift-giving

DDB NZ and Warehouse Stationary Put the Creativity into Christmas
Warehouse Stationery has this month launched a new TVC via DDB New Zealand.

The new spot, Gifts for Nan, features Kiwi actor Nikki Si'ulepa surprising her real-life nan (Leiataua) with an escalating series of gifts, produced in-store at Warehouse Stationery.

While Leiataua knew there would be filming, she had no idea what Nikki had lined up, making for a fantastic series of genuinely heartfelt reactions.



Screen Shot 2018-11-30 at 7.21.27 am.jpgJonathan Waecker, chief marketing officer, The Warehouse Group, says they loved the idea of using a real relationship to bring Warehouse Stationery's personalised gifts to life.  

Says Waecker: "Taking Nikki's creativity and humor and blending that with our range of personalisation options to celebrate her relationship with her Nan has resulted in a really charming, slightly quirky campaign and we hope New Zealanders like it as much as we do."

Waecker says Warehouse Stationery isn't necessarily seen as a traditional Christmas retailer, so it was important to provide gifting inspiration and encourage Kiwis to think outside of the box: "We wanted to highlight that Warehouse Stationery has an amazing range and the ability to create special one-of-a-kind gifts which are ideal for Christmas."

Damon Stapleton, chief creative officer at DDB, says the new spot brings a great sense of authenticity to a genre of advertising that can sometimes overreach in the attempt to tug the seasonal heartstrings.

Says Stapleton: "While the set-up is larger than life, Nikki's heartfelt creativity and her nan's genuine reactions feel so real - I think it's something Kiwis will really connect with.

The campaign will reach all of New Zealand through a unified strategy across social, digital video, in-store, programmatic display and TV.  
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Post Production / VFX

Editor: Alex O'Shaughnessy

Online: Toybox

Post Production Company: Toybox

Client

Advertiser: Warehouse Stationary

Chief Marketing Officer: Jonathan Waecker

Executive Creative Director: Andrew Berglund

General Marketing Manager: Nathalie Moolenschot

Head of Content Marketing: Cassie Roma

Marketing Manager: Emma Cleal

Production Company

Director: Jamie Lawrence

DOP: James Rua & Chris Mauger

Producer: Dan Higgins

Production Company: Eight

Creative Agency

Agency Producer: Nikki Walker

Art Director: Gareth Rice

Business Coordinator: Georgina Foot

Business Manager: Ravina Raju

Chief Creative Officer: Damon Stapleton

Copywriter: Geordie Wilson

Creative Agency: DDB New Zealand

Creative Director: Brad Collett

Executive Creative Director: Shane Bradnick

Head of Planning: Rupert Price

Lead Business Partner: Nikki McKelvie

Planning Director: Thinza Mon

Senior Business Director: Carly Pratt

Genres: Comedy, People, Dialogue

Categories: Stationery, Home

DDB New Zealand, Fri, 30 Nov 2018 01:09:16 GMT