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DDB NY Launches NY Lottery Campaign

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Radical Media's Dave Myers captures snapshot of crazed Christmas traditions

DDB NY Launches NY Lottery Campaign

New York Lottery (NYL) has launched a new cheerful holiday spot called “Traditions,” created by DDB New York, which launches this week. The campaign promotes the holiday line of instant scratch-off games and encourages New Yorkers to make NYL games part of their holiday traditions.

 
“Traditions” takes a snapshot of the crazy things people subject themselves to during the holiday season in New York, such as trying to transport a Christmas tree in the subway, awkward family moments, and (really) bad holiday sweaters. The spot was directed by Dave Meyers, who is more famously known for directing music videos for Britney Spears, Janet Jackson, P!nk and other stars. 
 

 

In addition to the :30 spot, there is a unique Facebook contest called “Holiday Snapshot.”  Facebook users are asked to submit funny or silly photos of their Holidays. The photos with the most votes receive Lottery instant scratch-off tickets and Lottery promo items.

 

 
Crazy holiday shenanigans and unwanted gifts are the subject of two :30 radio spots, “Frogs” and “Holiday Cards,”  both read by actor and comedian, Lewis Black.  

 


Credits


TV:
Chief Creative Officer: Matt Eastwood
Group Creative Director: Mike Sullivan
Group Creative Director: Rich Sharp
Creative Director: Scott Cooney
Associate Creative Director: Carlos Wigle
Head of Production: Ed Zazzera
Executive Producer: Teri Altman
Business Manager: Kelly McCann
Group Account Director: Leo Mamorsky
Account Director: Kelly Gorsky
Account Supervisor: Heather Olson
Account Executive: Kemi Adewumi
Account Executive: Tarina Hesaltine


Production Company: Radical Media
Directors: Dave Myers
Producer: Carla Tate
Editorial: Fluid
Editor: John Piccolo
Music: Butter


OOH:
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director: Mike Sullivan
Group Creative Director: Rich Sharp
Associate Creative Director: Billy Leyhe
Copywriter: Daniel Paredes
Copywriter: Rodrigo DeCastro
Art Director: Michael Kushner
Designer: Juan Carlos Pagan
Designer: Brian Gartside
Designer: Margaux Ferrand
Project Manager: Julie Evcimen
Print Producer: Joe DiSalvo
Art Buyer: Jane Piampiano
Retoucher: John Cason
Craig Ward: Typographer


Radio:
Copywriter: Step Schultz


Holiday Snapshot Contest:
Copywriter: Step Schultz
Art Director: Patrick Jones
Designer: Lindsey Eckwall
Digital Producer: Carina Alves
Developer: Tony Seing
Host: Wildfire

 

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lbbonline.com, Tue, 03 Dec 2013 14:54:33 GMT