DDB New York has launched its new work for Huawei, a leading global information and communications technology (ICT) solutions provider. The campaign – '1,000 Hours of Greatness' – shows how the Huawei Watch isn’t just a smartwatch, it’s the watch that makes you smarter by giving you time.

As part of the campaign, Huawei is offering people 1,000 Hours to pursue their passion. From December 14th – December 31st consumers can engage with Huawei through video, a microsite, social media, contest, influencer partnerships, and classified ads for the chance to pursue whatever they’ve always dreamed of becoming.    

The online film, shot by well-known Director of O Positive Jonathan Klein, showcases all of the 'teaching devices' on the smartphone. Kicking off the contest on Dec 14, the film will be featured on all of Huawei's social platforms and the microsite.