In order to strengthen its creative leadership structure, DDB Mudra has elevated Iraj Fraz Batla to the position of creative head - North. Prior to this, he served as executive creative director – West for over three years in the company. During this time, he successfully led the creative mandate for brands like Kwality Walls Kids, Meesho, Cars24, and Protinex. In his new role, Iraj will drive the creative output from the North office under the leadership of Rahul Mathew, chief creative officer, DDB Mudra Group.

In a career spanning over 18 years, Iraj has worked with some of the biggest creative agencies in the world including Scarecrow M&C Saatchi, Y&R Dubai, JWT, Lowe Lintas, among others. He brings in a wealth of knowledge from his experience of working with 35+ Indian and international brands. His work has won several accolades at Spikes Asia, Adfest, Kyoorius, Effies and Goafest.

Speaking on Iraj’s new role, Rahul Mathew said: “As we grow our creative ambition and reputation, it’s critical for us to have leaders who possess the same vision and standards across the Group. Having worked with us at our hugely celebrated West office for three years, Iraj is just the person to carry forward our torch for creative excellence. His blend of creativity and resilience will surely help us reach our creative potential in North and touch even greater heights as a Group.”

Talking about his new mandate, Iraj said: “DDB Mudra’s North office is producing strong advertising and is headed in the direction to be the agency of the future. And I’m lucky to be part of this exciting phase. From here on, may the best work win.”