The agency lead by Matías del Campo and creatively led by David Castellanos as creative vice president; presents the pieces that will compete in Cannes. Undoubtedly, the Cannes Lions International Creativity Festival is one of the most anticipated events by advertising agencies.
The pieces that will participate in Cannes Lions 2018 of DDB Mexico are the following:
DDB México developed the commercial for Filter Magazine; under the concept that some songs that we love must die. The creative team led by David Castellanos, generated a commercial for Filter Magazine, the renowned online magazine of music. "We all have a song that we do not stop listening to, but there is a moment in life where we have to accept that that song we love must die," commented David Castellanos, DDB Mexico's creative vice president regarding the commercial.
The other successful campaigns that the agency will present at Cannes, was made for Greenpeace. This campaign tries to confront people with their inner sense of compassion for others living beings, by questioning their humanity with the well-known image of a "captcha". Greenpeace wants to make sure that people understand the serious situation that our planet is experiencing and make them react to the animal suffering caused by all of us.
McDonald's' travel is another of the campaigns chosen by the agency to compete in the most anticipated Advertising Festival. “Travelling to unknown places is intimidating, and finding a familiar face should be the most rewarding thing that can happen to you” said the creative vice president regarding the campaign developed for the renowned fast food chain.
The campaign developed for Time Out is also one of the pieces that will compete at Cannes 2018. In this opportunity, the DDB Mexico team devised the commercial thinking about the relationships that originate in each one's favourite place and, unfortunately, when That relationship ends; They also end the relationship with their favourite place.
“In Mexico, double meaning is part of everyday life. So much so that any word, symbol or image with two meanings we take it as an opportunity to have fun, laugh or laugh” commented David Castellanos, DDB Mexico's creative vice president regarding the graphics of the campaign developed for VW.
On the other hand, the pieces of the VW radio campaign will also compete in Cannes. On this occasion, the radio campaign uses an auditory metaphor to highlight the importance of not driving tired.
With six super successful campaigns, DDB Mexico arrives at Cannes Lions, the International Advertising Festival that will be held from June 18 to 22 in France.